553 Bootstrapping to Millions: Entrepreneur Diana Goodwin on Building the Shopify for Services

Diana Goodwin is Founder & CEO of MarketBox, a B2B sales and scheduling software designed to solve the unique challenges of businesses with mobile workforces. Diana initially founded and bootstrapped AquaMobile, an on-demand swim lesson provider, now the largest of its kind in North America and Australia. She shares the secrets of bootstrapping, how to get customer validation, and how her AquaMobile software gave her the opportunity to start and spin out the fast-scaling MarketBox.

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