437 Experiential Marketing: Entrepreneur Ruthie Schulder on Reinventing the Agency Model

Ruthie Schulder is co-founder and CEO of The Participation Agency, a unique marketing company that creates “radical experiential campaigns” with brands as partners rather than clients. Ruthie shares how she’s reinventing marketing in an immersive way – and how she became one of Adweek’s Disruptors – a list of 39 women spearheading the revolution in advertising, media and tech.