Jan. 19, 2026

Gear Innovation or Gear Madness?

Gear Innovation or Gear Madness?

A fascinating piece of gear quietly surfaced ahead of NAMM, and it sent us down a deep rabbit hole.

In this episode of The Pro Audio Suite, the crew digs into the Carno Sepia system, a digitally controlled, fully analog modular hardware platform that feels like a modern reimagining of the 500 series concept, minus the knobs.

We unpack how it works, who it’s really for, and whether this kind of hybrid approach is genuine innovation or just another expensive way to chase “analog purity.” Along the way, we talk NAMM expectations, Sweetwater leaks, digitally controlled analog routing, redundancy, reliability fears, scratchy pots, touring rigs, and whether DSP has already caught up anyway.

This one is equal parts curiosity, scepticism, and hard-earned industry perspective.

In this episode:

  • A NAMM-bound product that surfaced early on Sweetwater

  • Digitally controlled analog hardware with no physical controls

  • How Carno Sepia compares to traditional 500 series systems

  • Routing, redundancy, and remote control advantages

  • Real-world concerns around longevity and software dependency

  • Analog obsession vs modern DSP reality

  • Who this gear actually makes sense for

  • Why some innovation feels brilliant and ridiculous at the same time

    Thanks to Tri-Booth and Austrian Audio for supporting The Pro Audio Suite.

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(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Y'all ready to be history?

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Get started.

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Welcome.

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Hi.

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Hi.

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Hi.

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Hello everyone.

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To the Pro Audio Suite.

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These guys are professional.

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They're motivated.

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With Tech the VO stars.

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George Witten.

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Founder of Source Elements.

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Robert Marshall.

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International audio engineer.

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Darren Robbo Robertson.

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And Global Voice.

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Andrew Peters.

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Thanks to Triboo.

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Austrian Audio.

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Making passion heard.

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Source Elements.

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George the Tech Witten.

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And Robbo and AP's international demos.

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To find out more about us, check theproaudiosuite

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.com.

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Line up, man.

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Here we go.

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And welcome to another Pro Audio Suite.

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Thanks to Austrian Audio.

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Making passion heard.

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And Tribooth.

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Don't forget the code.

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T-R-I-P-A-P to 100.

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To get $200 off your Tribooth.

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Now something quite intriguing has emerged.

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That George found on the Sweetwater website.

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And I think, we're guessing that it's going

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to be launched at NAMM.

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But they've preempted the launch.

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Would that be correct?

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Certainly seems that way.

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Because the timing of the release.

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So we were just chatting.

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We'd love to talk about NAMM and what

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we might see at NAMM.

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So I spent a little time on the

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EPK.

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Flipping through the thing.

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And of course it's 99% guitars and

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performance stuff.

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Not much in Pro Audio.

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But there was one little box that kind

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of peaked out in the Universal Audio EPK

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section.

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Not Universal Audio.

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They make a module for it.

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It was kind of confusing.

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Because you see the picture of the box.

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And there's no frame of reference for its

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size in the picture.

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So you think it's a...

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I don't know.

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What do they say?

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Do they use the bread box as a

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reference of size?

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Talk about dated.

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Yeah.

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It's bigger than a bread box.

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No, I mean you see the thing sitting

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there.

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And you're like, it looks like a desktop

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mic preamp.

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Or a power supply to a Neumann or

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some kind of a tube mic.

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Right?

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That's what it looks like.

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It looks big.

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Or even if it's a brick for your

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power supply for your preamp.

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It looks about that kind of size.

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Yeah.

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But at first I thought it was much

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larger.

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But then when we started digging into it,

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we found the website for...

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Karno is the company.

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K-A-R-N-O dot com.

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The product line is called Sepia.

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And imagine a 500 series rack concept where

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you have a single power supply rack mount

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unit that has a large variety of modular

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units.

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Yeah, yeah.

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Check out my screen.

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Yeah.

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Here's the API module.

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Oh, nice.

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There you go.

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So basically these...

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What are we going to call them?

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Well, it's a faceless system.

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There's no physical knob controls of any kind.

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Correct.

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It's all digitally controlled through a web interface

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that Robert's playing around with right now.

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And then you're controlling analog circuitry.

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And all of those modules are in a

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rack mount.

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And then the rack mount apparently has redundant

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power supplies.

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And it has routing.

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So look at the routing.

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You pick each module and you decide what

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its input is and what its output is.

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So this rack can do some level of

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mixing, I would assume.

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Like I can assign this one to output

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one.

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And then I can go here and I

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can say also you go to output one.

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Yeah.

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And you get input two.

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So this is acting like a mixer, it

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would appear.

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So cleverly, if you want to play with

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it right now, you can go to carno

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.com slash sepia.

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You can download.

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Or it's not even a download, right?

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It's just a web page.

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It's just a web page that shows the

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interface so you can get a feel for

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the interface.

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Obviously, I can't run any audio through it.

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Right.

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But you can see all the different modules

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that people make.

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Like whatever this is, Lavasonix makes a compressor

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equalizer mic pre.

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Right.

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Apparently.

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And you'd presume that everything you're looking at

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here exists in a physical analog piece of

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hardware.

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Well, I think it's one of these modules

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that you can buy to slide into your

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space, right?

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Right.

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But I mean, is that an emulation of

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another piece of gear that we've never heard

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of in our entire lives?

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Or did...

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It's hard to say.

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This drummer doesn't...

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So look up the drummer DS-101.

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Is that a...

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It's not a real piece of gear.

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Is it not?

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I think what they're claiming is, because I

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saw the 1176, the UA1.

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Right.

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Of these.

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And it said, basically, it was saying that

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inside the box is all the original circuitry

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or the circuitry from an 1176.

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Right.

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But without any of the buttons and controls,

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that all comes up on the screen digitally.

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But the thing is, like, is it really

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all the same?

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I guess maybe it is, like, all the

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same stuff.

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But at some point...

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It's all the same stuff without the dirty

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contacts.

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Yeah.

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You know, noisy pots, bad switches.

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It's basically digitally controlled.

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Like, they're providing the digitally controlled platform.

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Right.

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And the power supply platform in a similar

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way.

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It's like 500 series.

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Right.

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But the control is computerized.

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Yeah.

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That's right.

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And you can fit a lot more in

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a smaller space because they don't have to

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have all the knobs on the front.

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Pretty ingenious, I will say.

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Pretty ingenious.

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Because, like, a really new modernized concept on

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the 500 series concept is what this seems

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to be.

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And I wouldn't have known about it.

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Well, we're going to NAMM next week, so

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probably would have stumbled on it.

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But I wouldn't have known about it.

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But Sweetwater scooped it because they already had

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a SKU for some of that stuff on

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their site.

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Yeah.

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Some of the stuff doesn't look totally useful.

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I can't click on these gain reduction...

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Yeah.

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But you'll be at NAMM when this goes

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out.

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So you can go and check one out

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while you're there.

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I definitely will, you know, get in line

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and poke around with them.

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I mean, they must make a plug-in

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for these so that you can then put

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it in your DAW and automate the thing

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from the plug-in.

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That's their whole shtick is that it's from

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anywhere to anywhere.

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So you can route audio in and out,

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you know.

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So they must have their own internal routing

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set up or it just acts as a

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plug-in?

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Well, they have their own internal routing in

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and out, which is fine.

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So the questions I have is, number one,

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fine, it's analog, but do they have a

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digital in and out like USB or at

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least Dante?

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If they were really smart, it'd be Dante.

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Right.

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Or who knows, you know, MADI or ADAT

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Optical maybe.

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But some way of getting it in and

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out of your computer, you know, the smart

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one would also be some sort of USB

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thing to get it to and from.

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What you'd really like to do is drop

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these as inserts as like AUVST, you know,

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AUVST AAX plug-ins.

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Right.

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So this module here, even though it presents

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itself here in their interface, really you want

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this to be in your DAW so that

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you can automate it.

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Right.

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So, you know, it's fun.

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Here's a fun exercise in Sweetwater.

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Type in 1176, you know, just in the

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search, right?

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And it's got to be one of the

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most popularly emulated, copied, or, you know, digitally

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emulated compressors of all time, right?

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And there's tons of them.

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And the price range starts at $29.

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For a plug-in.

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For an AAX plug-in.

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For like $4,000.

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Right.

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From UA to the real thing, you know,

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from Universal themselves.

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Yep.

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For roughly three, yeah, what is it, three

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grand?

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Three grand for the real deal.

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But go get yourself an original one for

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$5,000.

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So I guess the question I would have

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is, does this sound like the original one

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or does it sound like the 1176LN, which

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is, you know, the modern version of the

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original?

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00:07:53,920 --> 00:07:54,540
Yeah, I'd say.

275
00:07:55,020 --> 00:07:57,000
Like, probably more like the LN.

276
00:07:57,580 --> 00:07:58,780
Is it going to have the mode where

277
00:07:58,780 --> 00:08:00,500
you can smash all the buttons down at

278
00:08:00,500 --> 00:08:01,160
the same time?

279
00:08:01,200 --> 00:08:02,160
Well, that's what I was trying to tell

280
00:08:02,160 --> 00:08:03,500
here, and you can't even get to any

281
00:08:03,500 --> 00:08:04,540
of the buttons, right?

282
00:08:04,720 --> 00:08:06,460
Like, I'm like, I can't get to any

283
00:08:06,460 --> 00:08:06,740
of the.

284
00:08:06,820 --> 00:08:08,180
Oh, yeah, it goes to that, yeah.

285
00:08:09,400 --> 00:08:10,780
Because some of the plug-ins have an

286
00:08:10,780 --> 00:08:13,300
all button, others let you shift select these.

287
00:08:13,300 --> 00:08:17,060
So this thing, the module itself, just the

288
00:08:17,060 --> 00:08:17,340
module.

289
00:08:17,440 --> 00:08:18,960
So you still have to get the Carno

290
00:08:18,960 --> 00:08:21,540
Cepia rack mount, which I don't know what

291
00:08:21,540 --> 00:08:22,040
that costs.

292
00:08:22,180 --> 00:08:23,400
The module's two grand.

293
00:08:23,760 --> 00:08:24,640
Jeez, okay.

294
00:08:25,200 --> 00:08:26,960
So you can tell who this is for.

295
00:08:27,280 --> 00:08:27,700
Yeah, yeah.

296
00:08:28,280 --> 00:08:30,120
But if it's the real deal and you're

297
00:08:30,120 --> 00:08:33,480
paying, what, three or four thousand for a

298
00:08:33,480 --> 00:08:33,740
new.

299
00:08:33,760 --> 00:08:35,539
With the faceplate knobs, the whole thing, you

300
00:08:35,539 --> 00:08:37,360
know, physical, two rack space.

301
00:08:37,360 --> 00:08:42,159
Except this gives you all the benefits and

302
00:08:42,159 --> 00:08:44,380
all the frailties of digital, which is this

303
00:08:44,380 --> 00:08:47,780
company goes out of business, some computer operating

304
00:08:47,780 --> 00:08:49,740
system updates and you can't use it, and

305
00:08:49,740 --> 00:08:51,360
all of a sudden you lost the entire

306
00:08:51,360 --> 00:08:54,100
front end to your $2,000 compressor.

307
00:08:55,520 --> 00:08:57,400
Yeah, it is concerning.

308
00:08:58,140 --> 00:08:59,580
And on the other hand, you never have

309
00:08:59,580 --> 00:09:01,460
to clean another pot in your entire life.

310
00:09:01,580 --> 00:09:02,340
That's true.

311
00:09:03,180 --> 00:09:03,680
That's right.

312
00:09:04,340 --> 00:09:07,520
There's no more scratchy pots and contacts to

313
00:09:07,520 --> 00:09:07,800
clean.

314
00:09:08,480 --> 00:09:10,780
And I can control your preamp from here.

315
00:09:11,440 --> 00:09:12,520
So that's kind of fun.

316
00:09:12,580 --> 00:09:14,300
I know I shouldn't say this, and I'm

317
00:09:14,300 --> 00:09:15,420
going to regret it as soon as I

318
00:09:15,420 --> 00:09:18,360
say it, but of all the gear I've

319
00:09:18,360 --> 00:09:20,640
got here, I've never had a scratchy pot.

320
00:09:21,280 --> 00:09:22,660
I would say that's because you buy good

321
00:09:22,660 --> 00:09:22,760
stuff.

322
00:09:22,760 --> 00:09:24,480
I can't say the same, but I smoke

323
00:09:24,480 --> 00:09:26,520
a lot in the presence of my gear.

324
00:09:26,720 --> 00:09:28,240
Okay, well, that's part of the problem.

325
00:09:28,280 --> 00:09:29,400
Yeah, that doesn't help.

326
00:09:29,820 --> 00:09:31,240
Your environment is part of it.

327
00:09:31,240 --> 00:09:33,840
If you're not too terribly close to seawater,

328
00:09:34,080 --> 00:09:35,140
it's not too salty.

329
00:09:35,640 --> 00:09:37,260
I am very close to seawater.

330
00:09:37,640 --> 00:09:40,260
Well, that's pretty amazing that you haven't had

331
00:09:40,260 --> 00:09:40,680
that issue.

332
00:09:40,840 --> 00:09:42,760
But it is also the quality of the

333
00:09:42,760 --> 00:09:44,520
gear, like silver contacts.

334
00:09:44,760 --> 00:09:46,520
Or just the sealed pots versus the not

335
00:09:46,520 --> 00:09:47,360
sealed pots.

336
00:09:48,020 --> 00:09:48,960
Right, sealed pots.

337
00:09:49,500 --> 00:09:51,460
Like your typical Mackie mixer that a lot

338
00:09:51,460 --> 00:09:52,900
of people, I mean, how many people have

339
00:09:52,900 --> 00:09:54,380
not touched a Mackie?

340
00:09:55,000 --> 00:09:57,680
That's like their number one Achilles heel.

341
00:09:57,900 --> 00:09:59,440
Yeah, if you don't use them, they will

342
00:09:59,440 --> 00:10:01,440
start getting scratchy just from not being used.

343
00:10:02,700 --> 00:10:04,240
Because usually the way you make it not

344
00:10:04,240 --> 00:10:05,620
scratchy is just go like this.

345
00:10:05,800 --> 00:10:06,340
Yeah, yeah, yeah.

346
00:10:06,420 --> 00:10:08,400
Yeah, well, I call it exercising.

347
00:10:09,080 --> 00:10:10,760
Or jokingly, exorcising.

348
00:10:12,100 --> 00:10:14,580
You can spray the contact cleaner in there

349
00:10:14,580 --> 00:10:15,400
while you're doing it.

350
00:10:15,880 --> 00:10:18,480
Just twisting and exercising the knob back and

351
00:10:18,480 --> 00:10:20,640
forth, plugging the quarter inches in and out,

352
00:10:20,740 --> 00:10:20,980
you know.

353
00:10:21,260 --> 00:10:21,480
Yeah.

354
00:10:21,640 --> 00:10:23,240
Just burnishing all the contact.

355
00:10:23,980 --> 00:10:26,360
I'm sorry, like side thing, but these transient

356
00:10:26,360 --> 00:10:30,440
designers, isn't this just like expander compressor?

357
00:10:33,740 --> 00:10:35,520
It's new, it's a transient designer.

358
00:10:36,380 --> 00:10:37,100
No, it's not.

359
00:10:37,920 --> 00:10:38,120
Yeah.

360
00:10:38,720 --> 00:10:41,020
Well, I'm curious to see if you two

361
00:10:41,020 --> 00:10:43,480
actually do get to check it out at

362
00:10:43,480 --> 00:10:45,600
NAMM and just have a look and see

363
00:10:45,600 --> 00:10:47,020
what it looks like in the flesh.

364
00:10:47,500 --> 00:10:48,980
I'll poke and prod at it and I'll

365
00:10:48,980 --> 00:10:50,320
put on headphones and I'll go.

366
00:10:50,540 --> 00:10:50,780
Yeah.

367
00:10:50,900 --> 00:10:51,680
Sounds pretty good.

368
00:10:51,800 --> 00:10:52,180
Amazing.

369
00:10:52,180 --> 00:10:54,700
I would imagine they'll have like, you know,

370
00:10:54,720 --> 00:10:57,480
the real one, then this one, then a

371
00:10:57,480 --> 00:11:00,080
DSP one, you know, and you can come

372
00:11:00,080 --> 00:11:00,260
play.

373
00:11:00,560 --> 00:11:03,060
Because UA did that several years ago.

374
00:11:03,180 --> 00:11:07,720
They had this really universal audio, really splashes

375
00:11:07,720 --> 00:11:09,180
out at NAMM.

376
00:11:09,260 --> 00:11:09,740
Right, Robert?

377
00:11:10,080 --> 00:11:10,580
Yes, they do.

378
00:11:10,680 --> 00:11:13,860
I mean, they have like people line up

379
00:11:13,860 --> 00:11:14,680
for their shows.

380
00:11:15,060 --> 00:11:16,760
Because they build a set.

381
00:11:17,160 --> 00:11:17,460
Yeah.

382
00:11:17,460 --> 00:11:21,320
A set sometimes with multiple sets, multiple, you

383
00:11:21,320 --> 00:11:22,400
know, rooms.

384
00:11:22,960 --> 00:11:26,600
They have actors, people in models, people in

385
00:11:26,600 --> 00:11:27,040
costume.

386
00:11:28,100 --> 00:11:30,680
They have like, it goes on and on.

387
00:11:30,780 --> 00:11:34,000
It is insane what they put at their

388
00:11:34,000 --> 00:11:34,340
shows.

389
00:11:34,920 --> 00:11:36,640
But they did have the rig one year

390
00:11:36,640 --> 00:11:39,220
where you could compare a real LA-2A

391
00:11:39,220 --> 00:11:43,640
or real 1176 with the UAD stuff, you

392
00:11:43,640 --> 00:11:43,820
know.

393
00:11:43,820 --> 00:11:46,420
And then at the end of this four

394
00:11:46,420 --> 00:11:48,740
-unit test, they would quiz you.

395
00:11:49,440 --> 00:11:50,820
And the better your score, the better the

396
00:11:50,820 --> 00:11:51,480
prize you got.

397
00:11:52,420 --> 00:11:53,720
I think I got three out of four.

398
00:11:54,080 --> 00:11:55,320
You could tell the difference.

399
00:11:56,120 --> 00:11:56,860
I guess so.

400
00:11:57,160 --> 00:11:58,120
I got three out of four.

401
00:11:58,360 --> 00:12:00,240
I mean, or I just was a good

402
00:12:00,240 --> 00:12:00,740
guesser.

403
00:12:02,180 --> 00:12:04,160
Well, each time you had a 50-50

404
00:12:04,160 --> 00:12:04,820
chance, right?

405
00:12:05,020 --> 00:12:05,380
Right.

406
00:12:05,920 --> 00:12:07,140
Yeah, you should go to Vegas.

407
00:12:07,540 --> 00:12:07,940
Probability.

408
00:12:08,300 --> 00:12:08,700
Exactly.

409
00:12:09,360 --> 00:12:10,340
Yeah, you were in front.

410
00:12:11,260 --> 00:12:12,960
Yeah, so there's something to look at.

411
00:12:12,960 --> 00:12:15,360
Plus the usual, finding some new microphone we

412
00:12:15,360 --> 00:12:16,260
hadn't seen before.

413
00:12:16,600 --> 00:12:16,700
Yeah.

414
00:12:16,900 --> 00:12:19,700
I just saw that Peluso's releasing a –

415
00:12:19,700 --> 00:12:22,160
The P-24, the C-24.

416
00:12:22,440 --> 00:12:23,040
The C-24.

417
00:12:23,940 --> 00:12:25,540
Yeah, which is a stereo version of the

418
00:12:25,540 --> 00:12:25,640
C-12.

419
00:12:25,640 --> 00:12:26,500
Yeah, that's really cool.

420
00:12:26,900 --> 00:12:28,280
The originals are very cool.

421
00:12:28,680 --> 00:12:29,500
And very desirable.

422
00:12:29,500 --> 00:12:30,320
And very expensive.

423
00:12:30,440 --> 00:12:31,040
Very expensive.

424
00:12:31,180 --> 00:12:31,520
Yes.

425
00:12:32,500 --> 00:12:33,800
Yeah, I don't think I'll be getting one

426
00:12:33,800 --> 00:12:34,140
of those for Christmas.

427
00:12:34,140 --> 00:12:35,780
So Peluso, that's a big swing for Peluso.

428
00:12:36,160 --> 00:12:37,660
Small company in Virginia.

429
00:12:38,300 --> 00:12:39,740
Not too far from where I went to

430
00:12:39,740 --> 00:12:41,280
Virginia Tech, actually.

431
00:12:41,420 --> 00:12:41,540
Yeah.

432
00:12:43,100 --> 00:12:43,960
So, yeah.

433
00:12:44,120 --> 00:12:45,540
So it'll be some fun things to prod

434
00:12:45,540 --> 00:12:45,880
around with.

435
00:12:45,960 --> 00:12:47,980
But that one came out of left field

436
00:12:47,980 --> 00:12:48,400
right there.

437
00:12:48,520 --> 00:12:49,460
I had no idea.

438
00:12:49,740 --> 00:12:51,540
This is something actually new.

439
00:12:52,260 --> 00:12:52,420
Yeah.

440
00:12:52,620 --> 00:12:53,900
That truly is something new.

441
00:12:54,340 --> 00:12:56,240
I mean, it is, but it is another

442
00:12:56,240 --> 00:12:56,680
compressor.

443
00:12:57,120 --> 00:12:57,740
It really is.

444
00:12:57,740 --> 00:13:00,180
How much has audio tech not changed since,

445
00:13:00,440 --> 00:13:04,020
I don't know, the 40s or the 60s?

446
00:13:04,020 --> 00:13:08,080
This is for a very well-heeled touring

447
00:13:08,080 --> 00:13:11,660
show who has the budget to build out

448
00:13:11,660 --> 00:13:15,100
a rack and have this level of gear

449
00:13:15,100 --> 00:13:15,680
on the road.

450
00:13:15,700 --> 00:13:17,480
This is for producers that want to have

451
00:13:17,480 --> 00:13:19,180
an analog setup and they don't want to

452
00:13:19,180 --> 00:13:20,440
deal with...

453
00:13:20,440 --> 00:13:21,800
Producers, touring.

454
00:13:21,900 --> 00:13:22,860
Yeah, touring acts.

455
00:13:23,280 --> 00:13:24,580
You know, where the lead singer is like,

456
00:13:24,640 --> 00:13:25,360
this is my rig.

457
00:13:25,420 --> 00:13:26,600
I won't go anywhere without it.

458
00:13:26,620 --> 00:13:28,420
And the engineers are rolling their eyes because

459
00:13:28,420 --> 00:13:29,680
now they have to have a road rack

460
00:13:29,680 --> 00:13:32,380
full of crap just for the lead singer.

461
00:13:32,380 --> 00:13:33,780
Now they can have it all in a

462
00:13:33,780 --> 00:13:34,680
single rack space.

463
00:13:35,180 --> 00:13:36,260
Digitally controlled, yeah.

464
00:13:36,420 --> 00:13:37,760
But I can also see it just for

465
00:13:37,760 --> 00:13:40,800
the producers that, you know, like, I'm not

466
00:13:40,800 --> 00:13:42,700
going to use a digital emulation of something.

467
00:13:43,020 --> 00:13:45,060
I'm going to use an analog emulation of

468
00:13:45,060 --> 00:13:45,220
it.

469
00:13:47,240 --> 00:13:49,420
Truth be told, I think it's freaking ridiculous.

470
00:13:49,820 --> 00:13:50,040
Yeah.

471
00:13:50,120 --> 00:13:51,480
Because DSP is pretty good.

472
00:13:52,080 --> 00:13:52,240
Yeah.

473
00:13:52,260 --> 00:13:54,540
But, you know, I mean, this is a

474
00:13:54,540 --> 00:13:58,000
whole other level of production where the money

475
00:13:58,000 --> 00:14:00,380
is there and the...

476
00:14:01,300 --> 00:14:03,100
Do you know who needs to get into

477
00:14:03,100 --> 00:14:03,380
audio?

478
00:14:03,580 --> 00:14:05,900
Who's that company that made a brick and

479
00:14:05,900 --> 00:14:09,340
made it worth like $10,000 because Supreme?

480
00:14:09,580 --> 00:14:10,120
You know Supreme?

481
00:14:10,820 --> 00:14:12,180
Oh, the designer Supreme.

482
00:14:12,680 --> 00:14:12,900
Yeah.

483
00:14:13,500 --> 00:14:15,040
They just need to get into audio.

484
00:14:15,500 --> 00:14:17,200
I mean, they could make a fucking killing.

485
00:14:18,020 --> 00:14:20,440
Did they have a brick branded Supreme and

486
00:14:20,440 --> 00:14:21,440
they sold it for 10 grand?

487
00:14:21,740 --> 00:14:23,180
I forget how much, but it was ridiculous.

488
00:14:23,360 --> 00:14:24,800
It was literally just a brick with their

489
00:14:24,800 --> 00:14:26,240
name on it and they sold the crap

490
00:14:26,240 --> 00:14:26,600
out of them.

491
00:14:26,880 --> 00:14:28,920
I mean, you can just have a brick

492
00:14:28,920 --> 00:14:29,680
from my backyard.

493
00:14:29,680 --> 00:14:32,080
Like I go digging in my garden and

494
00:14:32,080 --> 00:14:33,100
there's more of them than I want.

495
00:14:33,720 --> 00:14:36,180
And yeah, they made bricks.

496
00:14:36,700 --> 00:14:37,720
Like, I don't know if it was $10

497
00:14:37,720 --> 00:14:39,880
,000, but it was whatever it was.

498
00:14:39,900 --> 00:14:42,280
It was astronomical for what a brick is.

499
00:14:42,860 --> 00:14:44,920
It was just a social experiment.

500
00:14:45,660 --> 00:14:48,540
Can we take something that's worth utterly nothing?

501
00:14:48,800 --> 00:14:49,440
And make it worth...

502
00:14:49,440 --> 00:14:51,560
Brand it with our branding and make it

503
00:14:51,560 --> 00:14:51,660
worth something.

504
00:14:51,660 --> 00:14:53,760
Well, let me tell you, I don't know

505
00:14:53,760 --> 00:14:57,080
if anyone's old enough here, but there used

506
00:14:57,080 --> 00:14:59,900
to be a thing called Pet Rocks.

507
00:14:59,920 --> 00:15:00,320
Sure.

508
00:15:02,020 --> 00:15:03,320
I rest my case.

509
00:15:03,500 --> 00:15:05,600
People bought them by the truckload.

510
00:15:06,160 --> 00:15:06,300
Yeah.

511
00:15:07,720 --> 00:15:08,940
I mean, you name it.

512
00:15:09,020 --> 00:15:11,760
Beanie Babies, like it's happened so many times.

513
00:15:11,860 --> 00:15:14,520
But I think if Supreme made a compressor

514
00:15:14,520 --> 00:15:15,940
and went, we're only going to make 10

515
00:15:15,940 --> 00:15:16,320
of them.

516
00:15:17,080 --> 00:15:17,540
Right.

517
00:15:17,680 --> 00:15:18,840
And it's the best.

518
00:15:19,280 --> 00:15:20,760
And like fucking $20,000.

519
00:15:20,760 --> 00:15:21,720
Yeah, that's right.

520
00:15:22,300 --> 00:15:23,000
On that note.

521
00:15:50,760 --> 00:15:51,500
We just don't talk.