Black Friday Bonanza: Gear Deals & Demo Gold!
This week, we’ve got a surprise Black Friday Special for you! Forget our usual Tuesday release; today, we’re diving into the juiciest audio deals and some gold-standard advice for voiceover demos. From George sharing insider tips on memberships...
This week, we’ve got a surprise Black Friday Special for you! Forget our usual Tuesday release; today, we’re diving into the juiciest audio deals and some gold-standard advice for voiceover demos.
From George sharing insider tips on memberships and exclusive discounts at George The Tech, to Robbo breaking down his Black Friday demo deal, it’s a full table of offers, insights, and laughs. Robert also spills the beans on Source Elements' jaw-dropping discounts. If you’ve ever thought about upgrading your home studio setup or refining your VO game, this is the episode you’ve been waiting for.
Plus:
- Robbo shares how his process creates world-class demos that land talent major gigs.
- Learn why listening is the secret sauce to crafting the perfect voiceover demo.
- Behind-the-scenes stories of VO pros, acting challenges, and gear tips galore.
Sponsors:
- Tribooth: $200 off with code TRIPAP200.
- Austrian Audio: Making passion heard with their industry-leading gear.
Hashtags:
#ProAudioSuite #BlackFridayDeals #VoiceoverDemo #AudioGearDiscounts #VOProTips
A big shout out to our sponsors, Austrian Audio and Tri Booth. Both these companies are providers of QUALITY Audio Gear (we wouldn't partner with them unless they were), so please, if you're in the market for some new kit, do us a solid and check out their products, and be sure to tell em "Robbo, George, Robert, and AP sent you"... As a part of their generous support of our show, Tri Booth is offering $200 off a brand-new booth when you use the code TRIPAP200. So get onto their website now and secure your new booth...
And if you're in the market for a new Mic or killer pair of headphones, check out Austrian Audio. They've got a great range of top-shelf gear..

If you haven't filled out our survey on what you'd like to hear on the show, you can do it here:
https://www.surveymonkey.com/r/ZWT5BTD
Join our Facebook page here:
https://www.facebook.com/proaudiopodcast
And the FB Group here:
https://www.facebook.com/groups/357898255543203
For everything else (including joining our mailing list for exclusive previews and other goodies), check out our website
“When the going gets weird, the weird turn professional.”
Hunter S Thompson
00:00:00,250 --> 00:00:00,930
(Transcribed by TurboScribe.ai. Go Unlimited to remove this message.) Y'all ready to be history?
2
00:00:01,090 --> 00:00:01,550
Get started.
3
00:00:01,890 --> 00:00:02,230
Welcome.
4
00:00:02,510 --> 00:00:02,610
Hi.
5
00:00:02,810 --> 00:00:03,010
Hi.
6
00:00:03,210 --> 00:00:03,570
Hi.
7
00:00:03,730 --> 00:00:04,790
Hello everyone.
8
00:00:05,130 --> 00:00:06,590
To the Pro Audio Suite.
9
00:00:06,650 --> 00:00:08,690
These guys are professional, they're motivated.
10
00:00:08,870 --> 00:00:11,310
Thanks to Tribush, the best vocal booth for
11
00:00:11,310 --> 00:00:13,090
home or on the road voice recording.
12
00:00:13,610 --> 00:00:16,630
And Austrian Audio, making passion heard.
13
00:00:16,930 --> 00:00:20,110
Introducing Robert Marshall from Source Elements and Someone
14
00:00:20,110 --> 00:00:21,710
Audio Post, Chicago.
15
00:00:21,870 --> 00:00:24,850
Darren Robert Robertson from Voodoo Radio Imaging, Sydney.
16
00:00:25,090 --> 00:00:26,190
Tech to the VO Stars.
17
00:00:26,330 --> 00:00:28,270
George the Tech Whittam from LA.
18
00:00:28,270 --> 00:00:31,430
And me, Andrew Peters, voiceover talent and home
19
00:00:31,430 --> 00:00:32,110
studio guy.
20
00:00:32,130 --> 00:00:33,090
Line up, man.
21
00:00:33,290 --> 00:00:33,990
Here we go.
22
00:00:35,910 --> 00:00:38,170
And welcome to another Pro Audio Suite.
23
00:00:38,330 --> 00:00:39,130
Thanks to Tribush.
24
00:00:39,230 --> 00:00:40,530
Don't forget the code.
25
00:00:40,950 --> 00:00:43,630
T-R-I-P-A-P 200 to
26
00:00:43,630 --> 00:00:46,110
get 200 US dollars off your Tribush.
27
00:00:46,510 --> 00:00:48,970
And Austrian Audio, making passion heard.
28
00:00:49,590 --> 00:00:52,690
Now of course, it is officially Black Friday.
29
00:00:53,430 --> 00:00:55,690
And there's a few little deals going around
30
00:00:55,690 --> 00:00:58,030
the table in our little community.
31
00:00:58,270 --> 00:00:59,510
Who wants to kick off?
32
00:00:59,870 --> 00:01:01,730
George or Robert or Robbo?
33
00:01:02,650 --> 00:01:03,470
I'm kicking it.
34
00:01:03,569 --> 00:01:03,950
Keep going, George.
35
00:01:04,290 --> 00:01:04,730
George.
36
00:01:05,170 --> 00:01:05,670
It's George.
37
00:01:05,830 --> 00:01:07,350
So we, you know, every year we like
38
00:01:07,350 --> 00:01:09,330
to offer some big discount, as we tend
39
00:01:09,330 --> 00:01:10,470
to do at this time of year.
40
00:01:10,950 --> 00:01:14,230
And so my idea this go around is
41
00:01:14,230 --> 00:01:17,670
we're going to offer our memberships, which you
42
00:01:17,670 --> 00:01:18,770
guys may not know we have.
43
00:01:18,830 --> 00:01:21,070
But we do have subscription memberships.
44
00:01:21,070 --> 00:01:23,390
And what we're going to do is if
45
00:01:23,390 --> 00:01:25,270
you sign up before the end of the
46
00:01:25,270 --> 00:01:26,990
day on Monday, that's the end of Cyber
47
00:01:26,990 --> 00:01:35,010
Monday, and you use the coupon code GTT50OFFCM24
48
00:01:35,010 --> 00:01:38,290
at checkout, you can probably figure out what
49
00:01:38,290 --> 00:01:38,870
that means, right?
50
00:01:40,870 --> 00:01:41,310
50OFFCYBERMONDAY24.
51
00:01:42,170 --> 00:01:44,390
At checkout, you're going to get 50%
52
00:01:44,390 --> 00:01:46,630
off your entire year's membership.
53
00:01:47,380 --> 00:01:50,190
So whether you pay by the month or
54
00:01:50,190 --> 00:01:52,530
by the year, you're going to get 50
55
00:01:52,530 --> 00:01:54,050
% off the membership.
56
00:01:54,410 --> 00:01:56,610
And what does that entail exactly, right?
57
00:01:56,650 --> 00:01:57,930
Because what the heck is a membership?
58
00:01:58,570 --> 00:02:01,510
Well, we've decided to offer these memberships so
59
00:02:01,510 --> 00:02:04,730
we can include a whole slate of services
60
00:02:04,730 --> 00:02:06,670
that are included with each membership.
61
00:02:06,790 --> 00:02:08,970
And there's a few tiers available, starting with
62
00:02:08,970 --> 00:02:12,430
blue steel, bronze, silver, and gold.
63
00:02:12,430 --> 00:02:14,690
And so if you come in on the
64
00:02:14,690 --> 00:02:18,470
blue steel level, it's normally $50 a month
65
00:02:18,470 --> 00:02:19,670
and $500 a year.
66
00:02:20,050 --> 00:02:22,930
You basically get two months free if you
67
00:02:22,930 --> 00:02:25,370
opt for an annual payment up front and
68
00:02:25,370 --> 00:02:27,270
save a little bit of money if you
69
00:02:27,270 --> 00:02:28,610
have the extra cash to spend.
70
00:02:29,290 --> 00:02:32,790
But you'll also still get 50% off
71
00:02:32,790 --> 00:02:34,030
of that.
72
00:02:34,210 --> 00:02:36,410
So you can get an entire year's worth
73
00:02:36,410 --> 00:02:39,310
of a blue steel membership for $250.
74
00:02:39,310 --> 00:02:43,150
And that includes my virtual George front of
75
00:02:43,150 --> 00:02:44,310
the line priority service.
76
00:02:44,470 --> 00:02:46,450
So if you do purchase a service, you're
77
00:02:46,450 --> 00:02:48,070
going to get ahead of the line of
78
00:02:48,070 --> 00:02:50,390
others who are waiting for my response.
79
00:02:51,110 --> 00:02:53,290
Webinar library access, you can get up to
80
00:02:53,290 --> 00:02:57,730
12 videos per year from our video library.
81
00:02:58,490 --> 00:03:00,330
You'll be able to come to our members
82
00:03:00,330 --> 00:03:02,670
Zoom with me twice a month.
83
00:03:03,210 --> 00:03:05,950
Answers access, where you can just ask questions
84
00:03:05,950 --> 00:03:08,630
anytime online, two per month.
85
00:03:08,630 --> 00:03:11,110
And sound checks, two per year.
86
00:03:11,930 --> 00:03:13,670
That's all included on the blue steel.
87
00:03:14,590 --> 00:03:18,770
Just the webinar library alone is worth a
88
00:03:18,770 --> 00:03:18,950
lot.
89
00:03:19,090 --> 00:03:20,870
I have one question on that, though.
90
00:03:21,130 --> 00:03:23,370
If I watch a video, have I got
91
00:03:23,370 --> 00:03:24,590
to rewind it before I return it?
92
00:03:24,590 --> 00:03:25,310
Yes, you have to.
93
00:03:25,670 --> 00:03:26,950
Please be kind, rewind.
94
00:03:29,010 --> 00:03:30,510
That's where all the old people are.
95
00:03:30,530 --> 00:03:31,110
We'll pull it for you with what all
96
00:03:31,110 --> 00:03:32,990
the other memberships include, but you can check
97
00:03:32,990 --> 00:03:36,910
it out at georgev.tech slash member sign
98
00:03:36,910 --> 00:03:37,170
up.
99
00:03:37,170 --> 00:03:39,470
And that's where the pages and you'll see
100
00:03:39,470 --> 00:03:42,010
the promotion and a list of all the
101
00:03:42,010 --> 00:03:44,030
things you can get part of that.
102
00:03:44,190 --> 00:03:46,410
Now, also, the memberships are limited to a
103
00:03:46,410 --> 00:03:48,990
number of certain number of people because we
104
00:03:48,990 --> 00:03:51,290
want to make sure that the membership club
105
00:03:51,290 --> 00:03:54,470
has enough attention from me specifically.
106
00:03:54,810 --> 00:03:54,910
Yeah.
107
00:03:55,250 --> 00:03:57,150
So there's only 50 of the blue steel,
108
00:03:57,270 --> 00:04:01,070
20 bronze, 10 silver and five gold total
109
00:04:01,070 --> 00:04:02,090
that we're going to offer.
110
00:04:02,590 --> 00:04:05,490
And most of the bronze memberships have been
111
00:04:05,490 --> 00:04:06,150
bought already.
112
00:04:06,150 --> 00:04:07,190
There's only four of me.
113
00:04:07,310 --> 00:04:09,170
There's only so much George to go around.
114
00:04:09,710 --> 00:04:11,510
There's so much to go around.
115
00:04:11,530 --> 00:04:13,950
It goes blue, bronze, silver, gold.
116
00:04:14,550 --> 00:04:14,770
Yeah.
117
00:04:15,089 --> 00:04:16,709
So what are the differences?
118
00:04:17,029 --> 00:04:18,529
Like if you just give like a sentence
119
00:04:18,529 --> 00:04:19,470
or two about each level.
120
00:04:19,570 --> 00:04:21,130
So like the blue you said is like
121
00:04:21,130 --> 00:04:22,410
you get two things.
122
00:04:22,510 --> 00:04:24,330
You get 12 videos, right?
123
00:04:24,590 --> 00:04:24,830
Right.
124
00:04:25,050 --> 00:04:25,470
So blue.
125
00:04:25,470 --> 00:04:26,910
When you go to bronze, which is the
126
00:04:26,910 --> 00:04:29,970
most popular plan right now, you get all
127
00:04:29,970 --> 00:04:32,910
the virtual George front of the line, unlimited
128
00:04:32,910 --> 00:04:33,830
webinar access.
129
00:04:33,830 --> 00:04:36,950
So anything we release throughout the year, you
130
00:04:36,950 --> 00:04:40,390
can review anything in the library at all.
131
00:04:40,470 --> 00:04:40,990
You can review.
132
00:04:41,090 --> 00:04:43,610
And there's actually have to count.
133
00:04:43,770 --> 00:04:45,890
I think I have over 50 videos now
134
00:04:45,890 --> 00:04:47,970
in the webinar library of tech training.
135
00:04:48,170 --> 00:04:49,810
Shit loads is the Aussie term for that.
136
00:04:49,970 --> 00:04:50,110
Yeah.
137
00:04:50,490 --> 00:04:51,010
Yeah.
138
00:04:51,450 --> 00:04:53,010
And then the memberships.
139
00:04:53,130 --> 00:04:55,190
Then what differentiates it really is you get
140
00:04:55,190 --> 00:04:57,070
more questions per month that you can ask
141
00:04:57,070 --> 00:04:59,210
more sound checks for per year.
142
00:04:59,210 --> 00:05:02,350
And then you also get to processing presets,
143
00:05:02,510 --> 00:05:04,170
which are usually $90 each.
144
00:05:04,470 --> 00:05:07,710
Everybody loves processing presets, especially engineers.
145
00:05:07,710 --> 00:05:08,290
Just kidding.
146
00:05:09,250 --> 00:05:12,570
And then scheduling, you can get scheduled zoom
147
00:05:12,570 --> 00:05:15,690
calls, consulting with me privately twice a year.
148
00:05:15,690 --> 00:05:19,770
And you get one emergency instance of support
149
00:05:19,770 --> 00:05:21,190
per year on the bronze plan.
150
00:05:21,350 --> 00:05:24,410
So you get a lot more in the
151
00:05:24,410 --> 00:05:25,110
bronze plan.
152
00:05:25,850 --> 00:05:26,490
Yeah.
153
00:05:26,490 --> 00:05:28,830
So the silver just really ups the ante
154
00:05:28,830 --> 00:05:30,290
in terms of more of everything.
155
00:05:31,250 --> 00:05:32,730
So if you find that you want to
156
00:05:32,730 --> 00:05:35,950
have better access to more emergency support calls
157
00:05:35,950 --> 00:05:39,890
and just more access to me generally, that's
158
00:05:39,890 --> 00:05:41,490
where silver and then gold come in.
159
00:05:41,610 --> 00:05:43,790
Just depends on how busy you are, how
160
00:05:43,790 --> 00:05:46,610
much demand and really maybe how complicated your
161
00:05:46,610 --> 00:05:48,470
studio is at the end of the day.
162
00:05:49,530 --> 00:05:50,590
So that's it.
163
00:05:50,690 --> 00:05:50,970
Thanks.
164
00:05:51,150 --> 00:05:52,410
And I hope you guys find that to
165
00:05:52,410 --> 00:05:52,890
be a good deal.
166
00:05:52,890 --> 00:05:56,850
Again, it's GTT50OFFCM24.
167
00:05:57,030 --> 00:05:59,910
Use that coupon code when you check out
168
00:05:59,910 --> 00:06:00,930
on the website.
169
00:06:01,150 --> 00:06:04,070
And that's at georged.tech slash member sign
170
00:06:04,070 --> 00:06:04,390
up.
171
00:06:04,750 --> 00:06:05,030
Very cool.
172
00:06:05,090 --> 00:06:05,670
Beautiful.
173
00:06:06,950 --> 00:06:07,630
Choice.
174
00:06:08,010 --> 00:06:08,390
Choice.
175
00:06:09,270 --> 00:06:11,890
So what's happening with source elements, Robert?
176
00:06:12,290 --> 00:06:17,530
So we have a Black Friday thing.
177
00:06:19,030 --> 00:06:19,990
What is it?
178
00:06:19,990 --> 00:06:20,350
It can be.
179
00:06:20,570 --> 00:06:23,750
So everything on the store has some sort
180
00:06:23,750 --> 00:06:25,890
of discount or something applied to it.
181
00:06:26,910 --> 00:06:27,730
Let's see.
182
00:06:28,630 --> 00:06:32,590
There's an upgrade for really old Nexus license
183
00:06:32,590 --> 00:06:33,650
holders.
184
00:06:34,410 --> 00:06:38,990
There's a Nexus first month free, which is
185
00:06:38,990 --> 00:06:41,110
the one that ends up being basically like
186
00:06:41,110 --> 00:06:43,930
92% off the first month of Nexus.
187
00:06:43,930 --> 00:06:46,810
And then I think there's at least a
188
00:06:46,810 --> 00:06:48,990
15% off the yearly, I believe.
189
00:06:49,590 --> 00:06:52,410
Then going over to Source Connect, there are
190
00:06:52,410 --> 00:06:55,170
$75 off.
191
00:06:55,330 --> 00:06:57,330
So no initial fee on any of the
192
00:06:57,330 --> 00:06:57,850
subscriptions.
193
00:07:00,570 --> 00:07:04,210
There's a, I think for the really old
194
00:07:04,210 --> 00:07:05,850
upgrades, if you have a super old license,
195
00:07:05,970 --> 00:07:07,670
it's 50% off the upgrade to 3
196
00:07:07,670 --> 00:07:10,530
.9. Then for 3.8, I think it's
197
00:07:10,530 --> 00:07:11,770
maybe 25%.
198
00:07:11,770 --> 00:07:14,850
And then we have a 15% off
199
00:07:14,850 --> 00:07:17,730
of early upgrade from 3.9 to 4.
200
00:07:17,870 --> 00:07:19,770
So 25% from 3.8 to 3
201
00:07:19,770 --> 00:07:23,550
.9. And then the jumping off point to
202
00:07:23,550 --> 00:07:25,910
4 is from 3.9. So everyone has
203
00:07:25,910 --> 00:07:27,110
to get up to 3.9 to jump
204
00:07:27,110 --> 00:07:27,510
to 4.
205
00:07:27,970 --> 00:07:30,130
And then there's an early 15% off
206
00:07:30,130 --> 00:07:32,890
that for 4 for the year.
207
00:07:35,750 --> 00:07:36,930
I think that's everything.
208
00:07:37,910 --> 00:07:38,870
It's pretty cool, though.
209
00:07:39,310 --> 00:07:41,490
So a typical sale.
210
00:07:42,690 --> 00:07:44,090
So what's the code?
211
00:07:44,190 --> 00:07:45,130
Do you need the code?
212
00:07:46,210 --> 00:07:47,210
It all depends.
213
00:07:47,310 --> 00:07:49,170
There's going to be basically an email that
214
00:07:49,170 --> 00:07:49,790
goes out.
215
00:07:50,010 --> 00:07:52,530
And then there'll be a menu where you
216
00:07:52,530 --> 00:07:53,290
can click on it.
217
00:07:53,370 --> 00:07:55,830
And it'll just say, click here for this
218
00:07:55,830 --> 00:07:57,930
item or click here for that item.
219
00:07:58,230 --> 00:07:59,910
And we try to do it so that
220
00:07:59,910 --> 00:08:03,930
we also aren't emailing people that don't have
221
00:08:03,930 --> 00:08:04,950
a license.
222
00:08:05,510 --> 00:08:07,050
I think this year's going to be a
223
00:08:07,050 --> 00:08:08,470
little less programmatic like that.
224
00:08:08,530 --> 00:08:09,550
So you just kind of go through the
225
00:08:09,550 --> 00:08:10,210
menu and look.
226
00:08:10,210 --> 00:08:11,870
I know in the past we tried to
227
00:08:11,870 --> 00:08:13,850
just go like, well, you don't have Nexus,
228
00:08:14,090 --> 00:08:16,430
so here's your upgrade for SourceConnect because the
229
00:08:16,430 --> 00:08:17,570
other thing doesn't apply to you.
230
00:08:18,290 --> 00:08:21,090
So it's kind of hard to segment everything
231
00:08:21,090 --> 00:08:21,570
like that.
232
00:08:21,830 --> 00:08:21,950
Yeah.
233
00:08:23,070 --> 00:08:24,690
Well, particularly if someone's got Buzz.
234
00:08:26,090 --> 00:08:27,470
Well, yeah, exactly.
235
00:08:27,970 --> 00:08:30,090
Just the mailing side alone, setting up the
236
00:08:30,090 --> 00:08:32,990
system to send out those custom emails that
237
00:08:32,990 --> 00:08:34,850
only go to the right people is quite
238
00:08:34,850 --> 00:08:35,610
a process.
239
00:08:35,809 --> 00:08:37,590
It's something I'm actually working on myself.
240
00:08:37,610 --> 00:08:38,850
Yeah, it is.
241
00:08:38,850 --> 00:08:40,690
I'm doing some email joint moment.
242
00:08:40,809 --> 00:08:42,330
Segmentation, at least that's what we call it.
243
00:08:43,010 --> 00:08:43,110
Yep.
244
00:08:43,450 --> 00:08:45,390
I just send text messages to the wrong
245
00:08:45,390 --> 00:08:45,750
people.
246
00:08:46,750 --> 00:08:48,130
That's because you're old, though.
247
00:08:48,290 --> 00:08:48,710
That's why.
248
00:08:49,210 --> 00:08:49,490
Yeah, exactly.
249
00:08:49,930 --> 00:08:52,610
Do you send text messages that say, hi,
250
00:08:52,670 --> 00:08:53,450
how have you been?
251
00:08:54,750 --> 00:08:55,190
Yeah.
252
00:08:55,670 --> 00:08:57,570
Didn't we meet last week at dinner?
253
00:08:57,630 --> 00:08:58,170
Yeah, yeah, yeah.
254
00:08:58,310 --> 00:08:58,850
That's right.
255
00:08:59,290 --> 00:09:01,970
No, I just actually sent a text to
256
00:09:01,970 --> 00:09:03,710
our cleaner saying, you should come and check
257
00:09:03,710 --> 00:09:04,070
it out.
258
00:09:04,070 --> 00:09:05,990
And then she came back with four question
259
00:09:05,990 --> 00:09:06,330
marks.
260
00:09:07,230 --> 00:09:09,290
I went, sorry, that was meant for Somerset
261
00:09:09,290 --> 00:09:11,030
when we were talking about Source Connect 4.
262
00:09:11,170 --> 00:09:11,850
I thought you were going to say it
263
00:09:11,850 --> 00:09:12,950
was meant for Meg, and I was going
264
00:09:12,950 --> 00:09:13,670
to say, what's the picture?
265
00:09:13,670 --> 00:09:14,710
You should come and check it out.
266
00:09:14,710 --> 00:09:15,370
Yeah, yeah, yeah.
267
00:09:16,130 --> 00:09:17,430
I'll see you tomorrow morning, then.
268
00:09:18,030 --> 00:09:19,990
That's when you reply back with a dick
269
00:09:19,990 --> 00:09:20,230
pic.
270
00:09:20,950 --> 00:09:21,110
Oh, no.
271
00:09:23,910 --> 00:09:26,010
Ask Arnold Schwarzenegger how that turned out.
272
00:09:26,090 --> 00:09:26,430
I know.
273
00:09:26,590 --> 00:09:27,070
Yeah, exactly.
274
00:09:27,350 --> 00:09:27,670
Exactly.
275
00:09:27,970 --> 00:09:28,150
Yeah.
276
00:09:29,670 --> 00:09:31,310
All right, Rob, you've got a bit of
277
00:09:31,310 --> 00:09:32,190
a black Friday deal.
278
00:09:32,190 --> 00:09:33,750
I'm going to dip my toe in the
279
00:09:33,750 --> 00:09:34,750
black Friday pool, too.
280
00:09:34,870 --> 00:09:36,850
I'm going to offer 15% off your
281
00:09:36,850 --> 00:09:40,330
next demo, and that's for anybody here in
282
00:09:40,330 --> 00:09:41,710
Oz or in the US.
283
00:09:43,270 --> 00:09:43,790
Or anywhere.
284
00:09:43,830 --> 00:09:44,750
Or anywhere, for that matter.
285
00:09:44,930 --> 00:09:47,570
So, yeah, it's not a difficult code to
286
00:09:47,570 --> 00:09:49,410
remember, just black 15.
287
00:09:49,790 --> 00:09:51,510
But you don't have to book the demo
288
00:09:51,510 --> 00:09:53,210
today or black Friday.
289
00:09:53,510 --> 00:09:54,750
But what you have to do is book
290
00:09:54,750 --> 00:09:56,910
the – I do a free chat session
291
00:09:56,910 --> 00:09:57,850
before you book your demo.
292
00:09:57,850 --> 00:10:00,730
So, if you book your free chat in
293
00:10:00,730 --> 00:10:02,930
the next 24 hours and you go on
294
00:10:02,930 --> 00:10:04,830
to book your demo, you'll get 15%
295
00:10:04,830 --> 00:10:05,210
off.
296
00:10:05,750 --> 00:10:06,210
So, yeah.
297
00:10:06,830 --> 00:10:06,930
Lovely.
298
00:10:08,330 --> 00:10:08,690
Nice.
299
00:10:08,790 --> 00:10:09,530
And what's the code again?
300
00:10:09,610 --> 00:10:11,990
Black 15, only because I couldn't think of
301
00:10:11,990 --> 00:10:13,430
anything else on the spare of the moment.
302
00:10:14,410 --> 00:10:15,490
That sounds a bit Vegas.
303
00:10:15,670 --> 00:10:16,930
Maybe I should put my money on black
304
00:10:16,930 --> 00:10:17,150
15.
305
00:10:17,150 --> 00:10:17,410
There you go.
306
00:10:17,450 --> 00:10:18,530
How do you do the demos?
307
00:10:18,910 --> 00:10:21,970
Do you do it, like, by session and
308
00:10:21,970 --> 00:10:22,750
then, like, a mix?
309
00:10:23,230 --> 00:10:25,970
It's just a flat-out V, and it's
310
00:10:25,970 --> 00:10:26,670
a bit of a process.
311
00:10:26,670 --> 00:10:29,510
So, I do a chat where we –
312
00:10:29,510 --> 00:10:31,210
and this is the same for what Andrew
313
00:10:31,210 --> 00:10:32,250
and I were doing.
314
00:10:32,930 --> 00:10:35,070
We do a chat first and sort of
315
00:10:35,070 --> 00:10:36,450
get an idea of what you want from
316
00:10:36,450 --> 00:10:37,930
your demo and what sort of demo you
317
00:10:37,930 --> 00:10:38,430
want to do.
318
00:10:39,490 --> 00:10:44,050
And then I write some scripts, and the
319
00:10:44,050 --> 00:10:45,970
client gets those back to have a look
320
00:10:45,970 --> 00:10:46,090
at.
321
00:10:46,150 --> 00:10:48,050
And then we do a session number one,
322
00:10:48,670 --> 00:10:50,190
which is where we go through each script
323
00:10:50,190 --> 00:10:52,510
one by one, obviously, and put it all
324
00:10:52,510 --> 00:10:52,790
down.
325
00:10:52,850 --> 00:10:53,910
And then I go away and I do
326
00:10:53,910 --> 00:10:55,450
a rough mix on those and a rough
327
00:10:55,450 --> 00:10:55,690
edit.
328
00:10:55,690 --> 00:10:57,910
The client gets those back to have a
329
00:10:57,910 --> 00:10:58,330
listen to.
330
00:10:58,450 --> 00:11:00,130
And then we do session two, and we
331
00:11:00,130 --> 00:11:02,990
go through the process of listening to each
332
00:11:02,990 --> 00:11:03,150
one.
333
00:11:03,230 --> 00:11:06,570
I share my Pro Tools screen through Nexus,
334
00:11:07,150 --> 00:11:10,450
and they get to see the Pro Tools
335
00:11:10,450 --> 00:11:10,810
screen.
336
00:11:11,030 --> 00:11:12,950
And sort of we work through script by
337
00:11:12,950 --> 00:11:16,570
script and do pickups and rewrites and all
338
00:11:16,570 --> 00:11:17,270
the rest of it there.
339
00:11:17,350 --> 00:11:20,150
And then final mixes and a bunch of
340
00:11:20,150 --> 00:11:23,150
WAV files and MP3 files later, your demo's
341
00:11:23,150 --> 00:11:23,370
done.
342
00:11:25,330 --> 00:11:29,210
So two records and with it two sort
343
00:11:29,210 --> 00:11:29,590
of mixes.
344
00:11:30,030 --> 00:11:32,170
Two records, two mixes, and all your scripts
345
00:11:32,170 --> 00:11:32,650
as well.
346
00:11:32,930 --> 00:11:35,410
And all the scripts too.
347
00:11:35,530 --> 00:11:35,890
That's right.
348
00:11:36,310 --> 00:11:38,370
So it's a bit of a process, but
349
00:11:38,370 --> 00:11:38,990
it's a good one.
350
00:11:39,230 --> 00:11:40,830
And it's got some really good rewards.
351
00:11:40,910 --> 00:11:42,310
In fact, I can tell you, and I
352
00:11:42,310 --> 00:11:45,350
can say here first, that a client of
353
00:11:45,350 --> 00:11:48,910
mine, Katerina Sertiz, who's over in Perth, was
354
00:11:48,910 --> 00:11:52,850
just picked up by – Now I'm going
355
00:11:52,850 --> 00:11:54,490
to get the name of this wrong.
356
00:11:56,510 --> 00:11:58,090
Let's see if I can find it quickly.
357
00:11:58,270 --> 00:12:01,070
Let me just jump onto my – There's
358
00:12:01,070 --> 00:12:03,350
a women in promos movement.
359
00:12:03,530 --> 00:12:05,090
They're trying to get more women on promo
360
00:12:05,090 --> 00:12:05,750
voiceovers.
361
00:12:06,970 --> 00:12:09,750
And what they had to do was they
362
00:12:09,750 --> 00:12:12,510
had to – artists had to submit their
363
00:12:12,510 --> 00:12:14,370
demos to be considered.
364
00:12:14,750 --> 00:12:17,990
And there's been only one person selected in
365
00:12:17,990 --> 00:12:19,590
each country or each continent.
366
00:12:19,590 --> 00:12:23,990
So there was Australia, the United States, United
367
00:12:23,990 --> 00:12:25,750
Kingdom, and a couple of others.
368
00:12:25,910 --> 00:12:27,630
There's about five – South Africa was another
369
00:12:27,630 --> 00:12:27,790
one.
370
00:12:27,830 --> 00:12:29,230
There's about five or six places all around
371
00:12:29,230 --> 00:12:29,390
the world.
372
00:12:29,750 --> 00:12:32,170
Anyway, her demo that I produced for her
373
00:12:32,170 --> 00:12:35,330
got her chosen as the Australian representative for
374
00:12:35,330 --> 00:12:36,710
women in promos.
375
00:12:38,230 --> 00:12:39,950
Well, I'll touch you then.
376
00:12:40,070 --> 00:12:40,490
That's very good.
377
00:12:40,970 --> 00:12:43,150
So she's done really well for herself.
378
00:12:43,150 --> 00:12:48,070
Matt Cowrick is another Voodoo Sound voiceover demo
379
00:12:48,070 --> 00:12:48,510
recipient.
380
00:12:49,290 --> 00:12:50,910
So yeah, well, he got work with Scout
381
00:12:50,910 --> 00:12:51,470
with that.
382
00:12:51,730 --> 00:12:55,150
He's actually just got on with Andrew's agent
383
00:12:55,150 --> 00:12:55,410
here.
384
00:12:55,550 --> 00:12:59,830
I mean, I can't claim that Matt Cowrick's
385
00:12:59,830 --> 00:13:02,250
magic was completely concocted by my demo, but
386
00:13:02,250 --> 00:13:03,510
I'd sort of like to hope it helped.
387
00:13:05,230 --> 00:13:08,450
Who's the biggest global demo mill, do you
388
00:13:08,450 --> 00:13:08,750
think?
389
00:13:09,070 --> 00:13:11,530
It'd have to be – what's his name
390
00:13:11,530 --> 00:13:12,290
in – Is it J.
391
00:13:12,430 --> 00:13:12,570
Michael?
392
00:13:13,750 --> 00:13:14,590
I'd say Chuck.
393
00:13:14,590 --> 00:13:16,030
Yeah, it'd have to be Chuck, surely.
394
00:13:16,190 --> 00:13:16,750
Is it Chuck?
395
00:13:17,050 --> 00:13:17,910
I would have thought so.
396
00:13:18,110 --> 00:13:18,690
Yeah, probably.
397
00:13:19,290 --> 00:13:20,250
George, what do you think?
398
00:13:21,110 --> 00:13:23,430
I mean – Like worldwide, the biggest demo
399
00:13:23,430 --> 00:13:24,270
mill worldwide.
400
00:13:25,710 --> 00:13:28,670
Well, okay, the word mill definitely has a
401
00:13:28,670 --> 00:13:30,190
negative connotation to it.
402
00:13:30,310 --> 00:13:31,050
I apologize.
403
00:13:31,310 --> 00:13:32,370
Okay, so let's start over.
404
00:13:32,890 --> 00:13:34,630
So we build on that and I will
405
00:13:34,630 --> 00:13:35,370
comment.
406
00:13:36,310 --> 00:13:36,710
Sorry.
407
00:13:41,810 --> 00:13:44,670
Who's the most prolific demo producer around the
408
00:13:44,670 --> 00:13:44,930
world?
409
00:13:45,110 --> 00:13:48,370
Yeah, who's like the biggest demo producers in
410
00:13:48,370 --> 00:13:51,090
the world as far as like – I
411
00:13:51,090 --> 00:13:52,250
don't know how we could know that.
412
00:13:52,430 --> 00:13:53,590
I mean, we certainly know who are the
413
00:13:53,590 --> 00:13:55,550
most well-known, that's for sure.
414
00:13:55,890 --> 00:13:57,910
I mean, that have been around the longest
415
00:13:57,910 --> 00:14:00,350
marketing themselves is doing those things, the longest
416
00:14:00,350 --> 00:14:01,970
demos that rock.
417
00:14:02,050 --> 00:14:03,590
Chuck Duran's a big one, of course.
418
00:14:03,670 --> 00:14:04,070
Chuck Duran.
419
00:14:04,670 --> 00:14:05,490
Nancy Wilson.
420
00:14:05,490 --> 00:14:05,590
J.
421
00:14:05,590 --> 00:14:06,030
Michael, right?
422
00:14:06,070 --> 00:14:06,690
Nancy Wilson.
423
00:14:06,690 --> 00:14:07,810
Nancy Wilson's been doing it a really long
424
00:14:07,810 --> 00:14:08,230
time.
425
00:14:09,250 --> 00:14:09,770
J.
426
00:14:09,850 --> 00:14:10,750
Michael Collins.
427
00:14:12,170 --> 00:14:16,150
I mean, Nancy's the centerfold of every single
428
00:14:16,150 --> 00:14:19,470
voiceover resource guide that they put in all
429
00:14:19,470 --> 00:14:20,650
the studios in the US.
430
00:14:20,790 --> 00:14:21,570
Yeah, the Vorg.
431
00:14:21,650 --> 00:14:25,510
She buys the centerfold of that every single
432
00:14:25,510 --> 00:14:29,110
time because she just wants to be remembered.
433
00:14:30,450 --> 00:14:32,510
It's tough out there when you are one
434
00:14:32,510 --> 00:14:34,390
of the OGs, you've been doing it a
435
00:14:34,390 --> 00:14:35,270
really long time.
436
00:14:35,270 --> 00:14:39,010
And there's so many other production companies coming
437
00:14:39,010 --> 00:14:39,350
up.
438
00:14:39,970 --> 00:14:43,070
You have to stay on top of mind.
439
00:14:44,370 --> 00:14:48,930
And how much do those – I know
440
00:14:48,930 --> 00:14:51,150
that some of those demos are like $3
441
00:14:51,150 --> 00:14:52,430
,000 or more.
442
00:14:52,450 --> 00:14:54,930
Yeah, I've heard of more than $3,000.
443
00:14:54,950 --> 00:14:56,050
That's a lot of money for a demo.
444
00:14:56,470 --> 00:14:57,570
For a demo, yeah.
445
00:14:57,910 --> 00:15:00,990
It seems that the numbers I hear bantered
446
00:15:00,990 --> 00:15:02,790
about tend to be between $2,000 and
447
00:15:02,790 --> 00:15:03,350
$3,000.
448
00:15:03,350 --> 00:15:05,450
But to be fair, I mean, having been
449
00:15:05,450 --> 00:15:07,230
doing this now for about 18 months, there's
450
00:15:07,230 --> 00:15:08,830
a shitload of work that goes into a
451
00:15:08,830 --> 00:15:09,330
good demo.
452
00:15:10,110 --> 00:15:12,410
I mean, if you want to pay $200,
453
00:15:12,530 --> 00:15:14,890
$300 for a demo, you're not getting scripts
454
00:15:14,890 --> 00:15:15,590
written for you.
455
00:15:15,670 --> 00:15:18,470
And you're certainly not getting an hour dedicated
456
00:15:18,470 --> 00:15:20,370
before you even start the whole process.
457
00:15:20,410 --> 00:15:22,170
So the person who's doing your demo can
458
00:15:22,170 --> 00:15:25,070
understand more about you and what you're good
459
00:15:25,070 --> 00:15:26,270
at and what your strengths are and what
460
00:15:26,270 --> 00:15:28,310
your weaknesses are and make a few suggestions.
461
00:15:28,630 --> 00:15:31,170
Robbo, check this out.
462
00:15:31,170 --> 00:15:33,270
So I was going to tell everyone this
463
00:15:33,270 --> 00:15:35,230
when you were digging through your email and
464
00:15:35,230 --> 00:15:35,450
stuff.
465
00:15:35,910 --> 00:15:37,690
So I just did that demo for Sage,
466
00:15:37,730 --> 00:15:37,950
right?
467
00:15:38,290 --> 00:15:38,490
Yep.
468
00:15:38,710 --> 00:15:39,750
And how did I come up with the
469
00:15:39,750 --> 00:15:40,030
scripts?
470
00:15:40,130 --> 00:15:41,970
I just listened to other voiceover demos and
471
00:15:41,970 --> 00:15:42,490
I wrote them.
472
00:15:43,290 --> 00:15:44,090
Be careful.
473
00:15:46,470 --> 00:15:49,370
Well, so then today I'm like, oh, I'm
474
00:15:49,370 --> 00:15:50,230
going to go over to this site and
475
00:15:50,230 --> 00:15:52,130
email them and be like, here, here's Sage's
476
00:15:52,130 --> 00:15:52,370
demo.
477
00:15:53,350 --> 00:15:54,750
Just try to get an intro.
478
00:15:55,170 --> 00:15:56,690
And I play the first – and I
479
00:15:56,690 --> 00:15:59,790
mean the goddamn first item on the list.
480
00:15:59,790 --> 00:16:02,230
And it's like some new thing.
481
00:16:02,410 --> 00:16:05,310
And it is the last – is word
482
00:16:05,310 --> 00:16:07,270
for word the last thing on Sage's demo.
483
00:16:08,810 --> 00:16:09,290
Whoops.
484
00:16:09,810 --> 00:16:10,270
Yeah.
485
00:16:10,970 --> 00:16:12,410
So it's funny.
486
00:16:12,710 --> 00:16:14,430
And it's like that whole thing about custom
487
00:16:14,430 --> 00:16:14,850
scripts.
488
00:16:14,990 --> 00:16:15,670
You've got to be careful.
489
00:16:16,270 --> 00:16:16,570
You do.
490
00:16:17,630 --> 00:16:21,190
And then there's searching out music and all
491
00:16:21,190 --> 00:16:21,530
of it.
492
00:16:22,370 --> 00:16:24,290
There is a ton to it, absolutely.
493
00:16:24,990 --> 00:16:26,830
But even that, at these rates.
494
00:16:26,830 --> 00:16:31,570
I mean, you can cut this out entirely,
495
00:16:31,730 --> 00:16:34,610
but I would imagine you're not doing like
496
00:16:34,610 --> 00:16:38,330
$3,000 plus per demo or at the
497
00:16:38,330 --> 00:16:39,630
same rate that those – No, I'm not
498
00:16:39,630 --> 00:16:40,090
doing that.
499
00:16:40,530 --> 00:16:40,710
– that they are.
500
00:16:40,850 --> 00:16:42,390
I'd imagine that you got like – No,
501
00:16:42,790 --> 00:16:43,310
that's right.
502
00:16:43,530 --> 00:16:45,130
And look, I mean, who knows?
503
00:16:45,170 --> 00:16:46,550
With time, I might be able to.
504
00:16:46,650 --> 00:16:50,630
But for now, I'm paying myself a comfortable
505
00:16:50,630 --> 00:16:53,470
amount that sort of justifies my time and
506
00:16:53,470 --> 00:16:55,670
sort of still encourages people to sort of
507
00:16:55,670 --> 00:16:55,950
give me a go.
508
00:16:55,950 --> 00:16:57,150
I'll tell you another reason why.
509
00:16:57,590 --> 00:16:59,590
I'm pretty sure with all of those guys,
510
00:16:59,850 --> 00:17:02,370
they are hiring engineers and they are hiring
511
00:17:02,370 --> 00:17:03,710
other people to do the demos.
512
00:17:04,089 --> 00:17:04,210
Yeah.
513
00:17:04,310 --> 00:17:05,190
Chuck does his own.
514
00:17:05,210 --> 00:17:05,750
At some level.
515
00:17:06,089 --> 00:17:07,270
No, Chuck's an engineer.
516
00:17:08,390 --> 00:17:09,369
Chuck does it?
517
00:17:09,490 --> 00:17:10,609
Yeah, Chuck engineers his own.
518
00:17:10,990 --> 00:17:11,230
Yeah.
519
00:17:12,369 --> 00:17:13,310
But not everybody.
520
00:17:13,410 --> 00:17:14,710
There's a lot of coaches who do that.
521
00:17:14,710 --> 00:17:16,790
Yeah, I thought – I mean, I certainly
522
00:17:16,790 --> 00:17:18,470
worked at a place where there was like,
523
00:17:18,490 --> 00:17:20,089
you know, people producing it.
524
00:17:20,410 --> 00:17:22,109
And it was more of like a staffed
525
00:17:22,109 --> 00:17:23,410
up thing where they had someone who was
526
00:17:23,410 --> 00:17:24,950
producing the sessions.
527
00:17:24,950 --> 00:17:25,089
Yeah.
528
00:17:25,609 --> 00:17:27,150
And an engineer for all of them.
529
00:17:27,310 --> 00:17:30,050
My friend Rick Wasserman, he produces demos through
530
00:17:30,050 --> 00:17:30,430
Bookable.
531
00:17:30,790 --> 00:17:32,950
And then he has Greg Chunn produce the
532
00:17:32,950 --> 00:17:34,370
– you know, do the production.
533
00:17:34,550 --> 00:17:35,630
He'll do the music, the mix.
534
00:17:36,610 --> 00:17:36,830
Right.
535
00:17:36,970 --> 00:17:39,110
So it's oftentimes a team.
536
00:17:40,230 --> 00:17:42,530
In that case, you can see why the
537
00:17:42,530 --> 00:17:43,290
price goes up.
538
00:17:43,490 --> 00:17:46,190
Chuck is the engineer, producer.
539
00:17:46,650 --> 00:17:48,050
I'm not sure what hats he's wearing, but
540
00:17:48,050 --> 00:17:48,950
certainly an engineer.
541
00:17:49,610 --> 00:17:51,230
And then Stacey writes the scripts.
542
00:17:51,670 --> 00:17:52,610
That's how they work together.
543
00:17:52,650 --> 00:17:52,810
Yeah.
544
00:17:53,830 --> 00:17:54,270
Right.
545
00:17:54,990 --> 00:17:58,490
So here Robbo's like, I am four people.
546
00:17:58,690 --> 00:17:58,790
Yeah.
547
00:17:59,050 --> 00:18:00,570
And then I'm trying to do – That's
548
00:18:00,570 --> 00:18:01,690
what you got to do to get started.
549
00:18:01,850 --> 00:18:04,010
You can't hire everything out when you're just
550
00:18:04,010 --> 00:18:06,390
getting started off, you know, launching a business.
551
00:18:06,570 --> 00:18:06,790
Correct.
552
00:18:07,010 --> 00:18:09,430
If you pay out for everybody, it takes
553
00:18:09,430 --> 00:18:10,270
a really long time.
554
00:18:10,370 --> 00:18:11,770
You know what I've found, though, is the
555
00:18:11,770 --> 00:18:14,250
biggest thing to making a demo for somebody
556
00:18:14,250 --> 00:18:15,850
else, the most important thing, is actually just
557
00:18:15,850 --> 00:18:16,190
listening.
558
00:18:16,490 --> 00:18:16,710
Yeah.
559
00:18:16,950 --> 00:18:17,070
Yeah.
560
00:18:17,070 --> 00:18:20,770
All the other skills aside, it's actually –
561
00:18:20,770 --> 00:18:23,970
that first hour that I spend just in
562
00:18:23,970 --> 00:18:26,830
a Google meeting with a client is the
563
00:18:26,830 --> 00:18:28,770
most important hour of the whole process, because
564
00:18:28,770 --> 00:18:30,610
unless you understand what they're trying to get
565
00:18:30,610 --> 00:18:32,050
out of it and you have an understanding
566
00:18:32,050 --> 00:18:34,270
of what their strengths are as a voiceover
567
00:18:34,270 --> 00:18:36,730
artist and what their weaknesses are and maybe
568
00:18:36,730 --> 00:18:39,190
understanding of sort of where they want to
569
00:18:39,190 --> 00:18:41,110
go and what they want to do, then
570
00:18:41,110 --> 00:18:43,610
it's just – you're making a demo that's
571
00:18:43,610 --> 00:18:44,950
really not going to do anything for them
572
00:18:44,950 --> 00:18:46,890
except make some noise.
573
00:18:47,910 --> 00:18:49,750
That's the most important thing, I reckon.
574
00:18:50,730 --> 00:18:53,430
And that's obviously what these guys like Chuck
575
00:18:53,430 --> 00:18:54,950
and Jay and all that get right as
576
00:18:54,950 --> 00:18:55,090
well.
577
00:18:56,710 --> 00:18:57,950
Yeah, but it's interesting.
578
00:18:58,450 --> 00:19:01,430
If you don't understand the person right from
579
00:19:01,430 --> 00:19:02,870
the get-go, you're going to end up
580
00:19:02,870 --> 00:19:05,230
with a demo that is not going to
581
00:19:05,230 --> 00:19:08,390
be indicative of what your talent can do.
582
00:19:08,410 --> 00:19:08,690
Exactly.
583
00:19:10,210 --> 00:19:12,190
And you're probably selling them to the wrong
584
00:19:12,190 --> 00:19:12,490
audience.
585
00:19:12,870 --> 00:19:13,130
Absolutely.
586
00:19:13,550 --> 00:19:15,170
You find the strengths that they've got and
587
00:19:15,170 --> 00:19:16,010
that's what you work on.
588
00:19:16,110 --> 00:19:19,470
Yeah, and the thing where I'm lucky is
589
00:19:19,470 --> 00:19:22,210
working with some big agencies here in Australia
590
00:19:22,210 --> 00:19:24,130
and global agencies is I get to see
591
00:19:24,130 --> 00:19:26,030
where the trends are in terms of where
592
00:19:26,030 --> 00:19:28,070
voiceover is going and so I can incorporate
593
00:19:28,070 --> 00:19:30,770
that into demos if that's going to assist
594
00:19:30,770 --> 00:19:34,630
someone in terms of styles and different ways
595
00:19:34,630 --> 00:19:36,330
of reads and all that sort of stuff
596
00:19:36,330 --> 00:19:37,350
too, so that's helpful.
597
00:19:37,870 --> 00:19:39,030
But here's the thing.
598
00:19:39,270 --> 00:19:40,610
Who needs a demo?
599
00:19:40,790 --> 00:19:44,250
Because I've seen, for example, someone at Andrew's
600
00:19:44,250 --> 00:19:48,790
level who's like, I'm too close to it
601
00:19:48,790 --> 00:19:50,430
and I don't have the time and I'm
602
00:19:50,430 --> 00:19:51,270
not as good as this.
603
00:19:51,630 --> 00:19:53,470
So here's a whole bunch of spots I
604
00:19:53,470 --> 00:19:55,430
worked on and make me a demo.
605
00:19:56,270 --> 00:19:57,430
It needs to be a minute and a
606
00:19:57,430 --> 00:19:58,230
half long or whatever.
607
00:19:58,690 --> 00:20:00,190
And they're paying for that, but really they're
608
00:20:00,190 --> 00:20:02,230
not paying to create the material because they
609
00:20:02,230 --> 00:20:04,290
just have a book of work that already
610
00:20:04,290 --> 00:20:05,750
– it's just for real.
611
00:20:05,750 --> 00:20:07,950
So that's one level of making a demo.
612
00:20:08,550 --> 00:20:11,150
And then the next one is you're trying
613
00:20:11,150 --> 00:20:12,890
to get into a new line of business,
614
00:20:13,270 --> 00:20:16,830
like whatever you want to do, like promos
615
00:20:16,830 --> 00:20:17,910
instead of just commercials.
616
00:20:20,590 --> 00:20:23,070
And you don't have the material and you
617
00:20:23,070 --> 00:20:25,150
don't necessarily have the skills or, again, the
618
00:20:25,150 --> 00:20:27,790
perspective to make your own demo, but you're
619
00:20:27,790 --> 00:20:30,350
already like a seasoned voice talent.
620
00:20:30,630 --> 00:20:32,150
You're just making a new genre.
621
00:20:32,610 --> 00:20:34,790
And then I guess the last one is
622
00:20:34,790 --> 00:20:37,730
someone's just coming in fresh, which really –
623
00:20:37,730 --> 00:20:38,370
I mean, what?
624
00:20:38,390 --> 00:20:39,790
They're just going to do a general demo,
625
00:20:40,070 --> 00:20:42,590
like a couple spots with a PSA in
626
00:20:42,590 --> 00:20:43,710
the middle of it or something.
627
00:20:44,610 --> 00:20:46,490
Can I play you something talking about people
628
00:20:46,490 --> 00:20:47,190
coming in new?
629
00:20:47,330 --> 00:20:48,610
And this is a bit of shameless self
630
00:20:48,610 --> 00:20:49,350
-promotion, I suppose.
631
00:20:49,470 --> 00:20:52,110
But I did a voiceover demo for a
632
00:20:52,110 --> 00:20:54,330
gentleman lately who's been an actor on stage
633
00:20:54,330 --> 00:20:54,970
all his life.
634
00:20:55,290 --> 00:20:57,890
I love seeing you do this, too, because
635
00:20:57,890 --> 00:20:59,650
you're going to chuck it in the timeline.
636
00:20:59,730 --> 00:21:00,350
He's in his 60s.
637
00:21:00,350 --> 00:21:01,290
Right ahead of the playhead.
638
00:21:01,290 --> 00:21:02,810
I am, but I've got to go find
639
00:21:02,810 --> 00:21:03,830
it, so give me a second.
640
00:21:04,190 --> 00:21:04,350
Right.
641
00:21:04,490 --> 00:21:07,630
But he came to me and he said,
642
00:21:07,690 --> 00:21:10,210
look, I've got a new acting agent and
643
00:21:10,210 --> 00:21:12,090
my acting agent suggested that I get into
644
00:21:12,090 --> 00:21:12,630
voiceover.
645
00:21:12,950 --> 00:21:15,570
And my first thing was like, oh shit,
646
00:21:15,710 --> 00:21:16,330
one of these.
647
00:21:18,170 --> 00:21:20,050
Everybody's a voiceover artist, right?
648
00:21:20,470 --> 00:21:22,690
But can I just say this guy and
649
00:21:22,690 --> 00:21:27,510
his ability to take direction was absolutely incredible.
650
00:21:28,730 --> 00:21:32,270
He's not a polished voiceover artist and certainly
651
00:21:32,270 --> 00:21:34,850
doesn't have all the skills that a voice
652
00:21:34,850 --> 00:21:35,450
artist needs.
653
00:21:36,090 --> 00:21:36,950
Is he an actor?
654
00:21:37,270 --> 00:21:37,910
He's an actor.
655
00:21:38,310 --> 00:21:38,710
Absolutely.
656
00:21:39,070 --> 00:21:39,570
He is an actor.
657
00:21:39,690 --> 00:21:40,130
Well, there you go.
658
00:21:40,150 --> 00:21:43,450
He's a lovely guy and he listened to
659
00:21:43,450 --> 00:21:44,550
everything I had to say.
660
00:21:44,750 --> 00:21:46,810
And he didn't take offense when I sort
661
00:21:46,810 --> 00:21:48,510
of went, look, there's a big difference between
662
00:21:48,510 --> 00:21:49,570
acting and voiceover.
663
00:21:49,750 --> 00:21:51,250
And he sort of listened to what I
664
00:21:51,250 --> 00:21:51,830
had to say.
665
00:21:51,830 --> 00:21:57,050
And he came out with this most amazing
666
00:21:57,050 --> 00:22:02,190
set of scripts, of reads on the scripts
667
00:22:02,190 --> 00:22:03,230
that I'd written for him.
668
00:22:03,290 --> 00:22:04,370
I'm just trying to find it at the
669
00:22:04,370 --> 00:22:04,890
same time.
670
00:22:06,210 --> 00:22:07,910
And yeah, he was incredible.
671
00:22:08,090 --> 00:22:09,010
He was just amazing.
672
00:22:09,830 --> 00:22:11,110
And just, here we go, if I can
673
00:22:11,110 --> 00:22:11,690
find him.
674
00:22:11,970 --> 00:22:13,910
I think with most people when they're getting
675
00:22:13,910 --> 00:22:15,190
into it is trying to get them to
676
00:22:15,190 --> 00:22:17,350
be really dynamic in a session.
677
00:22:17,950 --> 00:22:18,050
Yeah.
678
00:22:19,110 --> 00:22:20,470
Usually they get in a rut and they
679
00:22:20,470 --> 00:22:22,070
read it exactly the same a whole bunch
680
00:22:22,070 --> 00:22:22,470
of times.
681
00:22:22,590 --> 00:22:24,790
And you're like, you know, change it up
682
00:22:24,790 --> 00:22:25,510
and do stuff.
683
00:22:25,630 --> 00:22:27,650
And whatever it's like, it never goes beyond
684
00:22:27,650 --> 00:22:28,090
this room.
685
00:22:28,250 --> 00:22:31,270
If it's like weird, funny sounding, it just
686
00:22:31,270 --> 00:22:31,930
doesn't matter.
687
00:22:32,450 --> 00:22:33,430
And go out on a limb.
688
00:22:33,530 --> 00:22:34,970
And then once you get someone out there
689
00:22:34,970 --> 00:22:36,970
and they're loosened up, then all of a
690
00:22:36,970 --> 00:22:38,350
sudden, it's funny.
691
00:22:38,450 --> 00:22:39,890
Looking back, you're like, oh, yeah, that one
692
00:22:39,890 --> 00:22:41,710
crazy take was the perfect thing for the
693
00:22:41,710 --> 00:22:42,150
end of it.
694
00:22:42,850 --> 00:22:45,270
I've had people come here during COVID.
695
00:22:45,430 --> 00:22:47,930
I've had voice actors come over to use
696
00:22:47,930 --> 00:22:49,450
the studio because they can't get into town
697
00:22:49,450 --> 00:22:51,570
because of the COVID pandemic.
698
00:22:52,490 --> 00:22:54,470
And I'm not going to mention any names,
699
00:22:54,610 --> 00:22:56,190
of course, but I remember one session.
700
00:22:56,330 --> 00:22:58,450
I was sitting here actually monitoring because it
701
00:22:58,450 --> 00:22:59,610
was down the line on Source Connect.
702
00:23:02,070 --> 00:23:03,510
And it's one of those things where the
703
00:23:03,510 --> 00:23:04,730
last line, can you just give us three
704
00:23:04,730 --> 00:23:07,070
takes of that last, you know, the tag
705
00:23:07,070 --> 00:23:07,430
or whatever.
706
00:23:08,270 --> 00:23:09,130
It's like, okay.
707
00:23:09,630 --> 00:23:12,910
And the three takes of that tag were
708
00:23:12,910 --> 00:23:14,550
all exactly the same.
709
00:23:15,030 --> 00:23:15,250
Oh, really?
710
00:23:15,710 --> 00:23:17,430
And I'm thinking, useless.
711
00:23:18,050 --> 00:23:18,250
What?
712
00:23:18,850 --> 00:23:19,210
Anyway.
713
00:23:20,070 --> 00:23:20,430
Yeah, useless.
714
00:23:22,010 --> 00:23:22,410
Yeah.
715
00:23:22,490 --> 00:23:23,250
I'm just trying to think.
716
00:23:23,610 --> 00:23:25,670
Is another thing that I've heard from casting
717
00:23:25,670 --> 00:23:28,270
directors, like when you're producing a demo, is
718
00:23:28,270 --> 00:23:31,350
to try to avoid the really major brands?
719
00:23:31,730 --> 00:23:32,150
Yeah.
720
00:23:32,710 --> 00:23:33,970
That's what I've heard as well.
721
00:23:33,990 --> 00:23:36,050
Well, I kind of tend to disagree.
722
00:23:36,970 --> 00:23:38,270
This is debatable.
723
00:23:38,550 --> 00:23:40,910
Yeah, there's a bunch of reasons I disagree
724
00:23:40,910 --> 00:23:41,310
with that.
725
00:23:41,810 --> 00:23:45,310
I don't think anybody is saying that that's
726
00:23:45,310 --> 00:23:46,190
something that you did.
727
00:23:46,810 --> 00:23:48,110
And I certainly, when I was trying to
728
00:23:48,110 --> 00:23:49,670
start out, did all kinds of cuts and
729
00:23:49,670 --> 00:23:51,610
overcuts of stuff that other people did.
730
00:23:52,210 --> 00:23:53,530
It's got to be believable.
731
00:23:54,250 --> 00:23:57,470
If you're going to do a spot for
732
00:23:57,470 --> 00:24:01,050
Qantas or McDonald's, it's got to be believable.
733
00:24:01,450 --> 00:24:03,690
It's got to make someone who's listening going,
734
00:24:03,970 --> 00:24:05,970
shit, did they do that or didn't they?
735
00:24:06,650 --> 00:24:07,210
You know what I mean?
736
00:24:07,270 --> 00:24:09,350
If someone's at a level where they could
737
00:24:09,350 --> 00:24:11,310
easily pull off a McDonald's script, why not?
738
00:24:12,190 --> 00:24:12,770
You know what I mean?
739
00:24:12,790 --> 00:24:12,990
Yeah.
740
00:24:13,110 --> 00:24:14,750
I think this was in the context of
741
00:24:14,750 --> 00:24:18,290
some big market agencies.
742
00:24:18,530 --> 00:24:18,630
Yeah.
743
00:24:19,970 --> 00:24:21,390
And then they're going to listen to your
744
00:24:21,390 --> 00:24:23,450
spot and go, yeah, I know that campaign.
745
00:24:23,530 --> 00:24:24,370
He's not on that campaign.
746
00:24:24,370 --> 00:24:26,390
I think the biggest problem was with that.
747
00:24:26,690 --> 00:24:28,790
The reason, because I know I was told
748
00:24:28,790 --> 00:24:31,230
not to do that for this one reason.
749
00:24:31,930 --> 00:24:33,770
And the reason is if someone hears your
750
00:24:33,770 --> 00:24:42,810
demo and it's a product that's competing product.
751
00:24:43,130 --> 00:24:43,990
Yeah, competing product.
752
00:24:43,990 --> 00:24:47,510
And you're reading a Chevy ad and someone
753
00:24:47,510 --> 00:24:49,090
from Ford wants to book you and they
754
00:24:49,090 --> 00:24:49,610
hear this thing.
755
00:24:49,690 --> 00:24:50,430
It's like, what?
756
00:24:50,570 --> 00:24:51,210
He's doing Chevy?
757
00:24:51,510 --> 00:24:52,350
No, you're out.
758
00:24:52,930 --> 00:24:54,130
That's an issue.
759
00:24:55,850 --> 00:24:56,330
Yeah.
760
00:24:57,210 --> 00:24:58,810
That's an interesting reason.
761
00:24:59,590 --> 00:25:01,190
That's a very big difference between a demo
762
00:25:01,190 --> 00:25:01,730
and a reel.
763
00:25:01,990 --> 00:25:02,690
Yeah, exactly.
764
00:25:02,690 --> 00:25:03,470
Where a reel would be an accelerator.
765
00:25:03,470 --> 00:25:05,270
That is the difference between a demo and
766
00:25:05,270 --> 00:25:05,450
a reel.
767
00:25:05,810 --> 00:25:08,570
Well, on another tip, another thing, I got
768
00:25:08,570 --> 00:25:10,310
interviewed by Mark Scott.
769
00:25:10,470 --> 00:25:13,850
He has a podcast called Everyday Veopreneur.
770
00:25:14,250 --> 00:25:14,490
Yep.
771
00:25:14,750 --> 00:25:16,770
And it's a pretty popular podcast.
772
00:25:17,050 --> 00:25:18,110
And his big thing is marketing.
773
00:25:18,110 --> 00:25:20,650
But he brought me on for his annual
774
00:25:20,650 --> 00:25:23,110
holiday season episode.
775
00:25:24,090 --> 00:25:24,310
Oh, yeah.
776
00:25:24,550 --> 00:25:27,130
And so I was the guest of the
777
00:25:27,130 --> 00:25:27,310
year.
778
00:25:27,470 --> 00:25:29,450
And so it was all about what things
779
00:25:29,450 --> 00:25:31,970
I recommend to buy for your studio.
780
00:25:32,450 --> 00:25:34,150
And he had me on for a solid
781
00:25:34,150 --> 00:25:35,190
hour at least.
782
00:25:36,210 --> 00:25:37,610
And so we covered everything.
783
00:25:37,790 --> 00:25:39,770
Of course, we talked about Passport.
784
00:25:40,470 --> 00:25:42,370
Of course, we talked about Tribooth.
785
00:25:42,550 --> 00:25:44,990
We talked about some of our favorite things
786
00:25:44,990 --> 00:25:45,870
that we've worked on.
787
00:25:45,870 --> 00:25:48,470
But I covered everything from like a $99
788
00:25:48,470 --> 00:25:50,250
mic all the way up to, you know,
789
00:25:50,250 --> 00:25:53,590
everything in between up to a voiceover booth,
790
00:25:53,730 --> 00:25:54,030
you know.
791
00:25:54,410 --> 00:25:56,870
So if anybody's interested in hearing my thoughts
792
00:25:56,870 --> 00:25:59,610
on a huge array of different categories of
793
00:25:59,610 --> 00:26:02,550
audio and gear and everything, check that out.
794
00:26:02,610 --> 00:26:04,290
That was released on the 21st.
795
00:26:04,350 --> 00:26:05,390
I might even listen to that.
796
00:26:05,450 --> 00:26:05,850
There you go.
797
00:26:05,950 --> 00:26:07,130
I had another funny interview.
798
00:26:07,430 --> 00:26:08,890
So I was on my way from a
799
00:26:08,890 --> 00:26:11,590
client's home back to home.
800
00:26:11,990 --> 00:26:14,850
And I get a text from Ann Ganguza,
801
00:26:14,970 --> 00:26:15,870
who was interviewing me.
802
00:26:16,650 --> 00:26:18,850
And she's like, hey, just checking in.
803
00:26:18,930 --> 00:26:19,570
And I'm driving.
804
00:26:19,790 --> 00:26:21,690
And I'm like, oh, okay, nice.
805
00:26:22,630 --> 00:26:26,110
And she's like, what about our interview right
806
00:26:26,110 --> 00:26:26,250
now?
807
00:26:26,290 --> 00:26:26,830
What are you doing?
808
00:26:27,030 --> 00:26:27,950
Are we doing the interview?
809
00:26:28,110 --> 00:26:29,910
And I was like, oh, no.
810
00:26:31,290 --> 00:26:33,850
So I was so hungry.
811
00:26:34,070 --> 00:26:34,690
I was starving.
812
00:26:35,090 --> 00:26:36,290
And I had to do this interview.
813
00:26:36,390 --> 00:26:37,470
And I didn't want to blow her off
814
00:26:37,470 --> 00:26:37,790
and reschedule.
815
00:26:38,190 --> 00:26:39,750
She had scheduled it weeks out, you know.
816
00:26:39,750 --> 00:26:42,590
So I pulled into a Chili's restaurant, which
817
00:26:42,590 --> 00:26:45,750
is just like a Denny's or nothing special.
818
00:26:46,890 --> 00:26:48,550
And I found the quietest spot in the
819
00:26:48,550 --> 00:26:48,910
restaurant.
820
00:26:49,250 --> 00:26:51,730
We recorded the whole interview while I literally
821
00:26:51,730 --> 00:26:52,450
ate lunch.
822
00:26:52,890 --> 00:26:56,330
So when she was talking, I was eating
823
00:26:56,330 --> 00:26:58,990
my burger that she was talking.
824
00:27:00,630 --> 00:27:02,870
And then I happened to have my headset
825
00:27:02,870 --> 00:27:04,550
mic with the mic with a little boom
826
00:27:04,550 --> 00:27:04,970
on it.
827
00:27:04,970 --> 00:27:06,830
So we got decent audio.
828
00:27:07,570 --> 00:27:10,550
But she used the Riverside FM, you know,
829
00:27:10,570 --> 00:27:13,150
audio cleanup thing that just gets rid of
830
00:27:13,150 --> 00:27:14,310
all the background noise.
831
00:27:15,110 --> 00:27:17,710
You listen to it, you would not know
832
00:27:17,710 --> 00:27:18,770
I'm sitting in a restaurant.
833
00:27:19,490 --> 00:27:21,110
How did you manage to get the burger
834
00:27:21,110 --> 00:27:21,890
past the microphone?
835
00:27:22,170 --> 00:27:22,910
That's my question.
836
00:27:23,450 --> 00:27:24,850
And what about when you slurp the bottom
837
00:27:24,850 --> 00:27:25,510
of your milkshake?
838
00:27:25,650 --> 00:27:27,930
You get the bottom of your milkshake.
839
00:27:28,050 --> 00:27:28,830
How did you hide that one?
840
00:27:29,070 --> 00:27:29,650
Well, that's the thing.
841
00:27:29,750 --> 00:27:32,950
So she posted a one-minute clip, a
842
00:27:32,950 --> 00:27:34,110
reel on Instagram.
843
00:27:34,770 --> 00:27:36,590
And it's one of those top and bottom
844
00:27:36,590 --> 00:27:37,130
videos.
845
00:27:37,610 --> 00:27:39,850
And she's on the top and she's talking
846
00:27:39,850 --> 00:27:41,550
away for like a solid minute.
847
00:27:42,110 --> 00:27:44,070
What am I doing in the bottom frame?
848
00:27:44,550 --> 00:27:44,950
Eating.
849
00:27:45,450 --> 00:27:46,530
The entire time.
850
00:27:46,850 --> 00:27:47,230
Nice.
851
00:27:48,110 --> 00:27:49,730
Because I'm like trying to get in like
852
00:27:49,730 --> 00:27:51,550
a decent amount of food here before it's
853
00:27:51,550 --> 00:27:53,250
my turn to start talking, you know.
854
00:27:53,910 --> 00:27:56,450
And so all it is is her talking
855
00:27:56,450 --> 00:27:57,790
and me eating at the bottom.
856
00:27:59,370 --> 00:28:00,890
At first I was like, really?
857
00:28:00,970 --> 00:28:02,830
That's the clip she picked out to put
858
00:28:02,830 --> 00:28:03,850
on the Instagram.
859
00:28:04,570 --> 00:28:04,910
There you go.
860
00:28:04,950 --> 00:28:06,390
So you can record anywhere, right?
861
00:28:06,550 --> 00:28:09,130
Her podcast should be called Ghouly Ghouly Gotcha.
862
00:28:10,210 --> 00:28:11,930
Or Gotcha by the Ghoulies.
863
00:28:12,990 --> 00:28:13,730
Gotcha by the Ghoulies.
864
00:28:14,850 --> 00:28:15,230
Okay.
865
00:28:17,010 --> 00:28:18,450
So I found the file here.
866
00:28:18,830 --> 00:28:19,610
Have a listen to this.
867
00:28:19,810 --> 00:28:20,790
All right.
868
00:28:21,530 --> 00:28:22,830
Let's talk cravings.
869
00:28:22,970 --> 00:28:23,770
You know the feeling.
870
00:28:23,990 --> 00:28:26,150
It's 11 p.m. and your stomach's louder
871
00:28:26,150 --> 00:28:26,950
than your TV.
872
00:28:26,950 --> 00:28:28,610
You think, oh, just have a snack.
873
00:28:29,130 --> 00:28:30,290
Nah, mate.
874
00:28:30,370 --> 00:28:32,810
You're heading to KFC, aren't ya?
875
00:28:33,250 --> 00:28:35,670
I mean, who can resist that crispy finger
876
00:28:35,670 --> 00:28:36,450
-lickin' chicken?
877
00:28:36,730 --> 00:28:38,550
It's like they put something in it, right?
878
00:28:38,910 --> 00:28:39,890
No, seriously.
879
00:28:40,170 --> 00:28:41,150
That stuff's addictive.
880
00:28:41,570 --> 00:28:43,030
Don't get me started on the chips.
881
00:28:43,470 --> 00:28:44,870
You ever tried to eat just one?
882
00:28:45,650 --> 00:28:46,170
Impossible.
883
00:28:47,630 --> 00:28:48,930
They should come with a warning label.
884
00:28:50,070 --> 00:28:50,590
KFC.
885
00:28:50,970 --> 00:28:53,890
When the craving hits, you know where to
886
00:28:53,890 --> 00:28:54,310
go.
887
00:28:54,830 --> 00:28:56,530
And don't worry, we've all been there.
888
00:28:57,130 --> 00:28:58,110
Twice this week.
889
00:29:03,630 --> 00:29:05,450
So, yeah, his name's Drew James.
890
00:29:05,670 --> 00:29:08,170
And he just, you know, we just, and
891
00:29:08,170 --> 00:29:09,730
that was sort of, you know, coming back
892
00:29:09,730 --> 00:29:11,730
to playing on, you know, their strengths and
893
00:29:11,730 --> 00:29:12,090
weaknesses.
894
00:29:12,290 --> 00:29:14,070
His strength was obviously acting, so we wrote
895
00:29:14,070 --> 00:29:14,770
a bunch of scripts.
896
00:29:15,350 --> 00:29:17,610
That was obviously a really acting one, but
897
00:29:17,610 --> 00:29:19,250
we did some where he could still use
898
00:29:19,250 --> 00:29:21,030
those acting skills, but it was more of
899
00:29:21,030 --> 00:29:21,750
a voiceover.
900
00:29:22,770 --> 00:29:23,170
Yeah.
901
00:29:23,230 --> 00:29:24,570
And it just worked really well.
902
00:29:24,890 --> 00:29:25,290
So, yeah.
903
00:29:26,170 --> 00:29:26,650
It did, man.
904
00:29:26,650 --> 00:29:28,770
It really captured that, like being in a
905
00:29:28,770 --> 00:29:30,730
nightclub and doing a comedy act.
906
00:29:30,750 --> 00:29:32,090
Well, see, it was all in the way
907
00:29:32,090 --> 00:29:33,650
we did it because he came here to
908
00:29:33,650 --> 00:29:37,270
record, so I just grabbed an SM58 for
909
00:29:37,270 --> 00:29:40,550
that spot, grabbed an SM58 and just let
910
00:29:40,550 --> 00:29:41,950
him go for it.
911
00:29:42,010 --> 00:29:42,930
So he could just act.
912
00:29:43,030 --> 00:29:44,150
That's all he had to think about.
913
00:29:44,250 --> 00:29:44,850
That's smart.
914
00:29:45,050 --> 00:29:45,650
Yeah, absolutely.
915
00:29:45,890 --> 00:29:47,450
So he was just, he could just get
916
00:29:47,450 --> 00:29:49,290
into that acting thing, and that's what it
917
00:29:49,290 --> 00:29:49,510
was.
918
00:29:49,610 --> 00:29:52,150
And obviously being on a 58, you don't
919
00:29:52,150 --> 00:29:53,730
have to try and make that nightclub sound.
920
00:29:53,850 --> 00:29:55,230
You've already sort of halfway there.
921
00:29:55,950 --> 00:29:58,170
So it was nice.
922
00:29:58,270 --> 00:29:58,970
Yeah.

