Chris Smith - Founder of BIGR, CMO, Creative Strategist and OCE Esports Veteran

🎙️ Chris Smith – Founder of BIGR | Ex-Pro Gamer, CMO, and Creative Strategist

In this episode of Mindclickers, I’m joined by Chris Smith, a veteran of the gaming and esports industry who’s worn nearly every hat from semi-pro gamer to commentator, CMO, and founder of a multi-seven-figure marketing agency. Now, Chris is building BIGR, an AI-powered platform designed to automate social media content for small businesses.

We dive into his journey across esports, the origins of BIGR, navigating content creation challenges, and share deep insights into the future of the OCE Esports ecosystem.

⏱️ Timestamps
00:00 Intro
01:42 Introduction to Chris and his background
03:02 Joining Netgaming Radio
06:32 Experience in nearly every pro role
07:30 Origins of his esports passion
12:30 Catapulting into roles through transferable experience
16:00 Using stats to build mental models
17:00 Cricket analogy & player mindset
18:00 Redefining what a "win" means
19:00 Internal conflict when making content
21:50 Handling negative feedback online
25:00 OCE vs The World in esports
31:00 Importing players into OCE
32:20 Elevating APAC: LBP’s personal experience
35:00 Sponsor interest in the OCE region
41:00 Salary dynamics in esports
43:00 The impact of Saudi Arabia in the industry
50:00 Building a personal identity within gaming
55:00 The story behind BIGR and how AI fits into the future of content
01:10:00 Understanding gaming cultures across regions
01:13:00 Chris’s final advice for aspiring creatives and professionals

🔗 Connect with Chris
LinkedIn: https://www.linkedin.com/in/smithymayo/
Website: https://www.bigrsocial.com/

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🧠 About Mindclickers
Mindclickers gives you insights into the psychological and performance demands of professional esports.

Hear from physiotherapists, strength & conditioning coaches, nutritionists, and high-performance experts on how to optimise player health and mental resilience.

We also speak directly with pro players, coaches, and org owners diving into mindset, preparation, communication, flow state, and everything that powers elite performance in esports.

If you're serious about levelling up your game or breaking into the industry, this podcast is for you.