Welcome to season three! On this episode of MICRO BREAK (Episode 89), we go back in history once more. This multi-part series will cover a variety of popular items found in almost every home in America during the 1970s to the 1980s! To continue, we learn about the history of the Swatch Watch Company.
The fashion watch revolution of the 1980s and 1990s marked a new phase of the quartz watch revolution of the 1970s. Led by Swatch, Fossil and Guess, this revolution created a new watch category: the fashion watch. It’s not what’s inside the watch that counts, these brands said, but what’s outside. Enjoy the series!
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