In this episode, Jeremy dives into the world of customer loyalty with Katie McKeever, Loyalty Product Manager at Yotpo. Repeat customers are the most profitable sources of revenue across retail and e-commerce, and a loyalty program is key to get your customers coming back. Katie outlines the framework for a loyalty program, and details how to customize loyalty incentives to your customer’s specific behaviors and the unique products you sell. Whether you’re building a loyalty program from scratch or already have one and want to make it a more seamless part of your business, this episode will guide you through the steps you need to take to make your customers feel like VIPs and advocate for your brand.
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