The Power of Copy and Conversions in B2B SaaS Marketing

Words are powerful. They make as much an impact as video, photos, and audio.

But words and writing are often under-appreciated, particularly by people who aren't writers or marketers. 

In this episode of the Marketing Spark podcast, Sam Howard talks about why words matter and best practices for using them to drive Website conversions.

Sam embraces a research-driven copywriting approach involving interviews with employees, customers and a competitive audit.

We talk about:

• Whether copy or design should come first when developing a Website
• Best practices for copy and structure of homepages
• Three killers tips for Website conversions
• How to create better CTAs, demo pages, and About pages.