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Season 1

Aug. 3, 2020

How Virtual Events Are Powering Commonsku's Marketing

Virtual events have received mixed reviews as a replacement for in-person conferences. For some companies, virtual events have provided opportunities to connect. But many people have complained about the lack of interactivity and engagement. For comm...

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June 29, 2020

How to Hire Your First Startup Marketer

Alexis Clarfield-Henry talks about what it's like to be the first marketer at a startup.After a career in advertising, Alexis joined Unata, which built an e-commerce platform for the grocery business. Clarfield-Henry says one of the keys to success whe...

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June 24, 2020

How Senior Leaders Can Embrace Social Media

Social media a perilous territory, which explains why many senior business leaders happily avoid it.But Jay Palter, a social media strategic and personal brand expert, contends senior leaders can successfully leverage social media by delivering insight ...

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June 21, 2020

An Insider's Take on Account-Based Marketing

It is increasingly challenging for B2B companies to connect with prospects.A lot of their "shotgun" tactics (e.g. email marketing, content marketing, social media) aren't working.It explains why they are turning to account-based marketing (ABM) to focu...

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