Episodes

Sadly, most virtual events are terrible.For whatever reason, virtual events have been unable to replicate in-person conferences, which likely won't happen for another six to 12 months, conservatively speaking.But Narrative Science has cracked the nut. ...

In an age of video and photos, words don't get the respect they deserve.Words aren't sexy or glitzy. But they do matter. Words provide the information, the context, and the guidance for customers to take action.In this episode, I talk …

Every company (well, most companies) wants to tell stories that engage, entertain, educate, and encourage.It's what drives and differentiates their marketing and sales.But developing and delivering stories that make an impact is a challenge.In this ep...

You hear a lot of talk about category creation and category design. The terms are often intermingled.In this episode of Marketing Spark, John Rougeux goes into depth about what category design involves and the features it delivers to companies looking …

Google's algorithm changes on a regular basis, which keeps marketers on their toes and SEO experts happily employed.On this episode of the Marketing Spark podcast, Huckabuy's Geoff Atkinson talks about the impact that Google's next major update, Page Ex...

While marketers mostly focus their efforts on attracting prospects, it's also crucial to connect with customers (aka the people paying for your product!).In this episode, Amrita Gurney, VP, Marketing & Community with CrowdRiff, talks about the company h...

As more B2B companies embrace content marketing, here's the question: what's more important: quality or quantity content.In other words: is less more or is more more?Dan Sanchez firmly falls into the quantity content camp. He believes that marketing su...

Creating valuable,and interesting content is a huge challenge for B2B companies.There is so much competition that standing out is really difficult.Lindsay Tjepkema, CEO with Casted, says that podcasts are the way that B2B companies can create content t...

Why do so many companies take their customers for granted? They invest so much time and money to acquire new customers but not nearly enough to keep them happy and loyal?In this episode of the Marketing Spark podcast, Jack Fussell …

Marketing can be painful for small businesses; spending money is a hard pill to swallow.As a result, they adopt a DIY approach that often goes badly.Tara Hunt experienced the small business marketing challenge while running a digital marketing agency....

LinkedIn has emerged as a powerful platform for personal branding and establishing new connections.Powered by a steady stream of value-added content and relentless engagement with a growing network, Jason Vana has become one of the highest-profile marke...

In the wake of COVID-19, it was easy for B2B companies to shrink marketing budgets and get rid of marketers. After all, marketing is a luxury, not a necessity, right? (well, not really).But as the economies recover in many countries, …

What are the keys to building a successful marketing team? Do you hire the best talent or put together a cohesive team that features people with different talents? "Of course, all-stars," says Mitch Solway, a fractional CMO for startups, who …

Virtual events have received mixed reviews as a replacement for in-person conferences. For some companies, virtual events have provided opportunities to connect. But many people have complained about the lack of interactivity and engagement. For comm...

What can brands do to position themselves to emerge from COVID as strong and dynamic players? While many brands are struggling to keep their heads above water, the strongest brands are already thinking about what needs to be done outflank …

If you're a B2B company that thinks it is too late to launch a podcast, think again. Sweet Fish Media's James Carbary says there are huge opportunities for B2B companies to leverage podcasts to drive marketing, sales, and relationships with …

Every B2B company wants to capitalize on the power of SEO.But there are fundamental mistakes at these companies make that undermine their marketing activities.Dev Basu, chief experience officer with Powered by Search, said SEO delivers when companies c...

Too many brands leverage email marketing to drive sales. That's it.But Coherent Path CEO James Glover contends that retailers should use email marketing to build stronger relationships and help consumers discover new opportunities, and, yes, drive sales...

Print is the Rodney Dangerfield of marketing; it gets no respect.These days, it's all digital all the time. But print hasn't disappeared. It's still important and a key part of the marketing mix.In this episode of Marketing Spark, Joanne Gore, …

Alexis Clarfield-Henry talks about what it's like to be the first marketer at a startup.After a career in advertising, Alexis joined Unata, which built an e-commerce platform for the grocery business. Clarfield-Henry says one of the keys to success whe...

Social media a perilous territory, which explains why many senior business leaders happily avoid it.But Jay Palter, a social media strategic and personal brand expert, contends senior leaders can successfully leverage social media by delivering insight ...

It is increasingly challenging for B2B companies to connect with prospects.A lot of their "shotgun" tactics (e.g. email marketing, content marketing, social media) aren't working.It explains why they are turning to account-based marketing (ABM) to focu...

Marketing leaders have long struggled with the seemingly conflicting demands of building brand and driving revenue.In this episode of Marketing Spark, Steve Watt, V.P, Marketing with Grapevine6, talks about the importance of branding, messaging, and pos...

Welcome to the first episode of Marketing Spark, a podcast that delivers insight, tools, and tips about marketing....in less than 15 minutes.Why only 15 minutes?I'm a big advocate for micro-marketing: marketing that quickly delivers insight and informa...