Episodes

Over the past 19 months, a growing number of people have embraced LinkedIn as a platform to make connections, drive conversations, and share content. Among the most successful is Joel Lalgee , a professional recruiter, who ha...

When did building a personal brand become so important? Does everyone need a personal brand? DP Knudten has some great insight into why a personal brand is a key part of how to operate professionally and personally. He looks ...

Many marketers believe that when they hit "publish" on a piece of content, the job is done. But the reality is it's just beginning. Ross Simmonds says one of the keys to content marketing success is distribution. Without it, ...

To gate or not to gate, that is the question. Should prospects cough up an email address to access content? It’s a question that I’ve asked many marketers in recent months. And most of them believe that gated content is …

When marketing fails to perform, a frenzy of fixes happens. It’s about tactical optimization and doing things differently. But often marketers are addressing symptoms, not root problems. Sometimes, bad marketing is caused by ...

In many organizations, marketing and sales operate in silos. Sales complains that marketing delivers crappy leads while marketing claims sales can't close deals. In an ideal world, sales and marketing operate as a cohesive te...

In the software world, agile has been around for many years. It's how software is developed more efficiently and iteratively. But agile is also being embraced by organizations looking to make their marketing more successful. ...

As more B2B brands embrace content marketing as the way to engage, educate, and connect with prospects and customers, it's becoming increasingly difficult to break through and stand out. In this episode of Marketing Spark, Br...

One of the most interesting parts of the B2B marketing landscape is watching marketers do their own marketing. I see a lot of it on LinkedIn – my social media platform of choice. There are marketers who create text posts, …

Being an early adopter is not easy. There is a risk to embrace a platform or product that isn't popular or perhaps not ready for prime time. In 2017, Michael David Chapman walked away from his job. With no backup …

Can you feel the marketing pendulum swinging back to the basics? For years, the focus has been data, KPIs, and quantifying anything under the sun. But marketing success happens in different and sometimes mysterious ways. Some...

How do you scale a marketing team at a hyper-growth company? It’s definitely a nice problem to have. Who wouldn’t want to ride a rocket? Managing growth is a major challenge for Ruth Zive, who has led marketing at Ada …

Sadly, most marketers don’t really know their customers. They have buyer personas and ideal customer profiles. But these tools barely scratch the surface. The only way to know your customers is to talk to them. Yet many marke...

The “unsubscribe” notification is painful. Someone wants to end a relationship. They want you out of their lives. It’s not them, it’s you…and your newsletter. But is the unsubscribe really that bad? Should marketers, in fact,...

Click on “Ask for a Demo’. It’s the CTA on every B2B SaaS website. But what happens after the click? How do companies educate, and delight prospects? In many ways, the demo is almost taken for granted within the marketing …

The biggest marketing challenge for many companies simply getting started. There are so many options that it’s almost paralysis by analysis. In many cases, companies do too much. They believe that more channels or campaigns e...

In an ideal world, B2B SaaS marketing and sales teams move forward in lock-step. In reality, they often operate in silos. The result? Sales complain that marketing gives them crappy leads. Marketing counters that sales can’t ...

Chris Walker’s on fire. He’s a high-profile B2B marketing thought leader. His LinkedIn posts generate huge engagement. His agency, Refine Labs, is red-hot. But here’s the interesting thing: Not that long ago, Chris wasn’t the...

Hiring a marketing leader is not just about someone's skills and experience but creating a partnership between the CEO and the head of marketing. Avoma CEO Aditya Kothadiya provides first-hand insight into the process that he...

As much as many people have seen significant ROI from LinkedIn (connections, conversations, and leads), I'm beginning to see some people explore other social media platforms. It could be that LinkedIn is getting busier and/or...

"LinkedIn is way too slow, too reactive and not pro-active enough ." That's a blunt assessment from Charlie Whyman, a LinkedIn trainer and "marketing momentum builder". In this episode, Charlie and I explore some of the ways ...

Marketers love the thrill of the chase. We pursue prospects with reckless abandon. MQLs are B2B digital hunting trophies. But when marketers catch prospects, the game’s over. They quickly forget about these newly-minted custo...

Marketing is hard. It's even more challenging when you're the lone marketer. You need to strategize, coordinate, tactically execute, and organize. In other words, you have to be a multi-task player. On the Marketing Spark pod...

Personal branding is red-hot. Seemingly, everyone you turn, someone is offering personal branding advice and consulting. Is the focus/obsession with personal branding due to the gig economy, the ubiquity of social marketing, or the reality that people wi...