Episodes

In this podcast episode, Mark Evans and Ben Pines, Director of Content at Wordtune and AI 21 Labs, discuss the impact of AI on content marketing. We discuss the evolution of Wordtune and its positioning in the market, the eme...

In this week's episode of Marketing Spark, I had the pleasure of speaking with Jarlath Watson, the principal at the Echlinville Distillery in Northern Ireland. We discussed how a product, specifically Irish whiskey, can expan...

In this podcast episode, Mark, the host of "Marketing Spark," interviews Louis Gudema, author of "Bullseye Marketing" and fractional CMO for B2B startups and growth stage companies. Louis explains his unique approach to marke...

In this episode, Mark Evans interviews Jim Kraus, President of the Buyer Persona Institute, about the value and mechanics of buyer personas in marketing and sales. We discuss the definition of buyer personas, how to extract ...

In this episode of Marketing Spark, Mark Evans and Clay Ostrom discuss the importance of brand positioning and how it applies to marketing, sales, HR, product development, and raising capital. We explore how positioning is ab...

In this episode of the Marketing Spark podcast, Mark Evans interviews Paul Slack, founder and CEO of Vende Digital, about account-based marketing (ABM) and its growing popularity among B2B companies. The conversation covers t...

In this episode of Markeitng Spark, Laura Gainer provides insight into how she helped turned pickleball into North American's fastest-growing sport. Laura talks about how she approached the sport after being hired by USA Pick...

In this episode of the Marketing Spark podcast, host Mark talks to Sam Dunning, co-owner of Web Choice, about the common mistakes that B2B companies make with their websites and how to ensure that a website is a conversion ma...

For many B2B SaaS companies, PR is a mysterious creature. They like the idea of media coverage to drive brand awareness and new business, but they're not sure how PR works and how to approach it. In this episode, Crackle …

In this episode, Sergey Ross and I explore the power of video for B2B SaaS companies looking to accelerate their growth. We talk about how video can be used at every stage of the sales funnel, from initial pitches to …

In challenging economic times, marketing budgets are low-hanging fruit when it comes to cost cutting. In the process, many B2B SaaS companies turn to freelancers, contractors and agencies for strategic and tactical support. I...

In this episode of Marketing Spark, Andrew Arocha, Drift's chief revenue officer, talks about how less (marketing) will be more amid more difficult economic conditions. He talks about how companies will focus on revenue growt...

As B2B SaaS companies focus on retention rather than acquisition, customer intelligence is becoming more important. On this episode of Marketing Spark, Mike Diaz talks about the different ways that companies can leverage data...

Chatbots are becoming more popular to serve the needs of customers and answer their questions, but the AI is making chatbots smarter and more valuable. On this episode of Marketing Spark, Liverperson's Sonny Patel's talks abo...

Podcasts can be a valuable marketing tool for B2B SaaS companies because they provide opportunities to connect with customers, prospects, and influencers. Podcasts can also help generate a lot of content by extracting insight...

The digital marketing landscape is always changing. There are new channels, tools, and approaches. But it feels like we’ve entered uncharted territory for digital marketing amid global economic growth. The rising tide that li...

One of the more interesting business trends is the rise of the fractional executive. It's the idea that you can someone with skills and experience but not on a full-time basis. It's an intriguing model for companies looking t...

For many years, marketers have leaned hard into data for information and insight about how people interact with different activities. But the landscape has dramatically changed. A lot of digital marketing can't be tracked or ...

Definition of annoying: most pitches from podcast booking agencies. They’re not personalized. Clearly, no research has been done. They’re frequently off-topic. And sometimes they use the wrong name. Agencies using these types...

The more that you know your customers, the better. That's Marketing 101. As marketing attribution becomes increasingly more challenging, companies will need new tools to identify and engage prospects. Getting this type of cus...

In theory, podcasts are a great thing for B2B and B2B SaaS companies. They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos). But po...

Sales is a combination of art and science. The best salespeople combine personality, insight, research and time to engage people and convince them to make purchases. In this episode of Marketing Spark, SellX's Steve Schmidt t...

Consultants get a bad rap. They're seen as people who like telling other people what to do, but they don't do the actual work. But consultants can play a key role in helping companies fill gaps and seize opportunities. The …

Words are powerful. They make as much an impact as video, photos, and audio. But words and writing are often under-appreciated, particularly by people who aren't writers or marketers. In this episode of the Marketing Spark po...