Episodes

In this episode of the Marketing Spark podcast, host Mark talks to Sam Dunning, co-owner of Web Choice, about the common mistakes that B2B companies make with their websites and how to ensure that a website is a conversion ma...

For many B2B SaaS companies, PR is a mysterious creature. They like the idea of media coverage to drive brand awareness and new business, but they're not sure how PR works and how to approach it. In this episode, Crackle …

In this episode, Sergey Ross and I explore the power of video for B2B SaaS companies looking to accelerate their growth. We talk about how video can be used at every stage of the sales funnel, from initial pitches to …

In challenging economic times, marketing budgets are low-hanging fruit when it comes to cost cutting. In the process, many B2B SaaS companies turn to freelancers, contractors and agencies for strategic and tactical support. I...

In this episode of Marketing Spark, Andrew Arocha, Drift's chief revenue officer, talks about how less (marketing) will be more amid more difficult economic conditions. He talks about how companies will focus on revenue growt...

As B2B SaaS companies focus on retention rather than acquisition, customer intelligence is becoming more important. On this episode of Marketing Spark, Mike Diaz talks about the different ways that companies can leverage data...

Chatbots are becoming more popular to serve the needs of customers and answer their questions, but the AI is making chatbots smarter and more valuable. On this episode of Marketing Spark, Liverperson's Sonny Patel's talks abo...

Podcasts can be a valuable marketing tool for B2B SaaS companies because they provide opportunities to connect with customers, prospects, and influencers. Podcasts can also help generate a lot of content by extracting insight...

The digital marketing landscape is always changing. There are new channels, tools, and approaches. But it feels like we’ve entered uncharted territory for digital marketing amid global economic growth. The rising tide that li...

One of the more interesting business trends is the rise of the fractional executive. It's the idea that you can someone with skills and experience but not on a full-time basis. It's an intriguing model for companies looking t...

For many years, marketers have leaned hard into data for information and insight about how people interact with different activities. But the landscape has dramatically changed. A lot of digital marketing can't be tracked or ...

Definition of annoying: most pitches from podcast booking agencies. They’re not personalized. Clearly, no research has been done. They’re frequently off-topic. And sometimes they use the wrong name. Agencies using these types...

The more that you know your customers, the better. That's Marketing 101. As marketing attribution becomes increasingly more challenging, companies will need new tools to identify and engage prospects. Getting this type of cus...

In theory, podcasts are a great thing for B2B and B2B SaaS companies. They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos). But po...

Sales is a combination of art and science. The best salespeople combine personality, insight, research and time to engage people and convince them to make purchases. In this episode of Marketing Spark, SellX's Steve Schmidt t...

Consultants get a bad rap. They're seen as people who like telling other people what to do, but they don't do the actual work. But consultants can play a key role in helping companies fill gaps and seize opportunities. The …

Words are powerful. They make as much an impact as video, photos, and audio. But words and writing are often under-appreciated, particularly by people who aren't writers or marketers. In this episode of the Marketing Spark po...

What a difference a year makes for B2B Saas entrepreneurs. In 2021, business was booming, venture capital was flowing, and the focus was customer acquisition and growth. Today, the economic landscape is bumpy, venture capital...

Typeform is one of the world's best-known and most popular tools for creating online forms and surveys. Armed with $135 million in Series C financing, the Barcelona-based company is aggressively expanding its marketing activi...

For all the focus on data, messaging (and positioning) is crucial for companies looking to connect with prospects and customers. If you cannot talk about your product and why it matters clearly, it's like operating with one h...

As B2B SaaS sales become more challenging, demand gen can be an important way for companies to attract, educate, encourage, and nurture prospects. In this episode of Marketing Spark, Chris Roche talks about the benefits of de...

Over the last couple of years, the fractional CMO (FCMO) has been gaining momentum as companies look for marketing leadership without hiring a full-time and expensive resource. As a fractional CMO, I've been seeing more inter...

What's it like to operate a red-hot startup? What's it like to raise $56-million in venture capital in a relatively short period of time? In this episode of Marketing Spark, Walnut.io CEO Yoav Vilner talks about the interacti...

When should a B2B SaaS company change its pricing and how often should it happen? How do free trials and freemium play within the pricing equation? In this episode of Marketing Spark, Dan Balcauski and I explore the pricing l...