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March 19, 2023

Turn Your B2B Website into a Conversion Machine: Expert Tips from Sam…

In this episode of the Marketing Spark podcast, host Mark talks to Sam Dunning, co-owner of Web Choice, about the common mistakes that B2B companies make with their websites and how to ensure that a website is a conversion ma...

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March 14, 2023

Beyond the Buzz: Strategies for Successful Technology PR

For many B2B SaaS companies, PR is a mysterious creature. They like the idea of media coverage to drive brand awareness and new business, but they're not sure how PR works and how to approach it. In this episode, Crackle …

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March 1, 2023

Seeing is Believing: The Impact of Video for B2B SaaS Marketing - Ser…

In this episode, Sergey Ross and I explore the power of video for B2B SaaS companies looking to accelerate their growth. We talk about how video can be used at every stage of the sales funnel, from initial pitches to …

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Feb. 15, 2023

How B2B SaaS Companies Should Hire Freelancers, Contractors & Agencies

In challenging economic times, marketing budgets are low-hanging fruit when it comes to cost cutting. In the process, many B2B SaaS companies turn to freelancers, contractors and agencies for strategic and tactical support. I...

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Jan. 31, 2023

The "Less is More" Approach to B2B SaaS Marketing

In this episode of Marketing Spark, Andrew Arocha, Drift's chief revenue officer, talks about how less (marketing) will be more amid more difficult economic conditions. He talks about how companies will focus on revenue growt...

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Jan. 23, 2023

Using Customer Intelligence to Retain Customers: Mike Diaz

As B2B SaaS companies focus on retention rather than acquisition, customer intelligence is becoming more important. On this episode of Marketing Spark, Mike Diaz talks about the different ways that companies can leverage data...

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Jan. 6, 2023

Chatbot and the Future of Conversational Intelligence: Sonny Patel

Chatbots are becoming more popular to serve the needs of customers and answer their questions, but the AI is making chatbots smarter and more valuable. On this episode of Marketing Spark, Liverperson's Sonny Patel's talks abo...

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Dec. 14, 2022

For B2B SaaS Companies, Podcasts are a No-Brainer: Jeremy Shere

Podcasts can be a valuable marketing tool for B2B SaaS companies because they provide opportunities to connect with customers, prospects, and influencers. Podcasts can also help generate a lot of content by extracting insight...

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Dec. 7, 2022

Putting the spotlight on content, GA4, Website optimization and CTAs:…

The digital marketing landscape is always changing. There are new channels, tools, and approaches. But it feels like we’ve entered uncharted territory for digital marketing amid global economic growth. The rising tide that li...

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Nov. 23, 2022

What's a Fractional CMO and How Do They Deliver?

One of the more interesting business trends is the rise of the fractional executive. It's the idea that you can someone with skills and experience but not on a full-time basis. It's an intriguing model for companies looking t...

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Nov. 9, 2022

Digital Marketing in a Clickless, Attribution-Free World

For many years, marketers have leaned hard into data for information and insight about how people interact with different activities. But the landscape has dramatically changed. A lot of digital marketing can't be tracked or ...

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Nov. 2, 2022

How to Pick the Right Podcast Booking Agency

Definition of annoying: most pitches from podcast booking agencies. They’re not personalized. Clearly, no research has been done. They’re frequently off-topic. And sometimes they use the wrong name. Agencies using these types...

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Oct. 26, 2022

The Growing Importance of Customer Intelligence

The more that you know your customers, the better. That's Marketing 101. As marketing attribution becomes increasingly more challenging, companies will need new tools to identify and engage prospects. Getting this type of cus...

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Oct. 13, 2022

Are B2B Companies Still Excited about Podcasts?

In theory, podcasts are a great thing for B2B and B2B SaaS companies. They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos). But po...

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Oct. 5, 2022

Tried, True and Tested Approach to B2B Sales: Steve Schmidt

Sales is a combination of art and science. The best salespeople combine personality, insight, research and time to engage people and convince them to make purchases. In this episode of Marketing Spark, SellX's Steve Schmidt t...

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Sept. 28, 2022

Exploring the Exciting World of Consulting with Faheem Moosa.

Consultants get a bad rap. They're seen as people who like telling other people what to do, but they don't do the actual work. But consultants can play a key role in helping companies fill gaps and seize opportunities. The …

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Sept. 21, 2022

The Power of Copy and Conversions in B2B SaaS Marketing

Words are powerful. They make as much an impact as video, photos, and audio. But words and writing are often under-appreciated, particularly by people who aren't writers or marketers. In this episode of the Marketing Spark po...

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Sept. 7, 2022

The Entrepreneurial Challenges of Running a B2B Saas Startup

What a difference a year makes for B2B Saas entrepreneurs. In 2021, business was booming, venture capital was flowing, and the focus was customer acquisition and growth. Today, the economic landscape is bumpy, venture capital...

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Aug. 24, 2022

Typeform's Big, Bold Marketing and Market Domination Plans

Typeform is one of the world's best-known and most popular tools for creating online forms and surveys. Armed with $135 million in Series C financing, the Barcelona-based company is aggressively expanding its marketing activi...

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Aug. 3, 2022

How to Create Compelling B2B SaaS Messaging

For all the focus on data, messaging (and positioning) is crucial for companies looking to connect with prospects and customers. If you cannot talk about your product and why it matters clearly, it's like operating with one h...

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June 29, 2022

Embracing Demand Gen Amid Challenging Economic Times

As B2B SaaS sales become more challenging, demand gen can be an important way for companies to attract, educate, encourage, and nurture prospects. In this episode of Marketing Spark, Chris Roche talks about the benefits of de...

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June 8, 2022

Why, How, and When to Hire a Fractional CMO

Over the last couple of years, the fractional CMO (FCMO) has been gaining momentum as companies look for marketing leadership without hiring a full-time and expensive resource. As a fractional CMO, I've been seeing more inter...

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June 1, 2022

Walnut.io's Journey from Idea to $56-million in Venture Capital

What's it like to operate a red-hot startup? What's it like to raise $56-million in venture capital in a relatively short period of time? In this episode of Marketing Spark, Walnut.io CEO Yoav Vilner talks about the interacti...

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May 18, 2022

A Deep Dive into B2B SaaS Pricing

When should a B2B SaaS company change its pricing and how often should it happen? How do free trials and freemium play within the pricing equation? In this episode of Marketing Spark, Dan Balcauski and I explore the pricing l...

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