Podpage LogoMade with Podpage
Oct. 13, 2022

Are B2B Companies Still Excited about Podcasts?

Are B2B Companies Still Excited about Podcasts?
Apple Podcasts podcast player badge
Spotify podcast player badge
Google Podcasts podcast player badge
Overcast podcast player badge
Castro podcast player badge
PocketCasts podcast player badge
RSS Feed podcast player badge

In theory, podcasts are a great thing for B2B and B2B SaaS companies.

They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos).

But podcasts can be a hard sell for marketers. One of the challenges is that the value and ROI of a podcast are more than data-driven.

When a marketer is asked by a CEO about how to measure a podcast's success, the answer is "a podcast can be quantified but many of the benefits aren't visible".

To get insight into the B2B podcast landscape, I connect with Tom Hunt , founder of Fame.

We talked about:

- Whether companies are still enthiastic about podcasts

- How to sell a podcast to. CEO or CMO

- The role and value of an internal podcast for employees

- Whether CEOs really understand their customers, and how a podcast and creating content is a great way to discover valuable insight.