In theory, podcasts are a great thing for B2B and B2B SaaS companies.
They allow companies to connect with prospects, customers, and influencers and generate a ton of content (blog posts, social media updates, videos).
But podcasts can be a hard sell for marketers. One of the challenges is that the value and ROI of a podcast are more than data-driven.
When a marketer is asked by a CEO about how to measure a podcast's success, the answer is "a podcast can be quantified but many of the benefits aren't visible".
To get insight into the B2B podcast landscape, I connect with Tom Hunt , founder of Fame.
We talked about:
- Whether companies are still enthiastic about podcasts
- How to sell a podcast to. CEO or CMO
- The role and value of an internal podcast for employees
- Whether CEOs really understand their customers, and how a podcast and creating content is a great way to discover valuable insight.