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Marketing Spark (The B2B Marketing Podcast)

Marketing Spark is a micro-podcast (each episode is 25 minutes or less) that features insights, tips, and stories from marketers and entrepreneurs in the trenches.

Each week, I talk with B2B marketers about their successes, failures, and what they have learned along the way.

Recent Episodes

March 19, 2023

Turn Your B2B Website into a Conversion Machine: Expert Tips from Sam…

In this episode of the Marketing Spark podcast, host Mark talks to Sam Dunning, co-owner of Web Choice, about the common mistakes that B2B companies make with their websites and how to ensure that a website is a conversion ma...

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March 14, 2023

Beyond the Buzz: Strategies for Successful Technology PR

For many B2B SaaS companies, PR is a mysterious creature. They like the idea of media coverage to drive brand awareness and new business, but they're not sure how PR works and how to approach it. In this episode, Crackle …

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March 1, 2023

Seeing is Believing: The Impact of Video for B2B SaaS Marketing - Ser…

In this episode, Sergey Ross and I explore the power of video for B2B SaaS companies looking to accelerate their growth. We talk about how video can be used at every stage of the sales funnel, from initial pitches to …

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Feb. 15, 2023

How B2B SaaS Companies Should Hire Freelancers, Contractors & Agencies

In challenging economic times, marketing budgets are low-hanging fruit when it comes to cost cutting. In the process, many B2B SaaS companies turn to freelancers, contractors and agencies for strategic and tactical support. I...

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Jan. 31, 2023

The "Less is More" Approach to B2B SaaS Marketing

In this episode of Marketing Spark, Andrew Arocha, Drift's chief revenue officer, talks about how less (marketing) will be more amid more difficult economic conditions. He talks about how companies will focus on revenue growt...

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Jan. 23, 2023

Using Customer Intelligence to Retain Customers: Mike Diaz

As B2B SaaS companies focus on retention rather than acquisition, customer intelligence is becoming more important. On this episode of Marketing Spark, Mike Diaz talks about the different ways that companies can leverage data...

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