March 25, 2026

What The “Staples Baddie” Teaches Us About Corporate Creators

Show Notes

Welcome to Marketing Brew Weekly! This week, we’re diving into the trend of corporate employees becoming brand ambassadors, with a spotlight on the “Staples Baddie”. Should more companies be relying on their employees to create their own content, or should they have more control over the process? The Staples Baddie shares tips on what to post, how it’s lead to greater in-store foot traffic, and what makes the content authentic.

00:00: Intro

02:42: Who is Staples Baddie

04:00: Brands not on board with employee ambassadors

04:52: Why this works for Staples

08:39: An increase in foot traffic for stores

09:52: People want IRL experiences

11:42: Other brands using this trend

14:00: Proof of reality social trend

15:00: Why brands won’t try this

21:20: Employees have to be happy at their job for it to work

This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

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