March 18, 2026

What Marketers Are Talking About After SXSW 2026

Show Notes

Welcome to Marketing Brew Weekly! This week, Jennimai is fresh from her trip to SXSW in Austin, TX and reports back on the biggest convos she had (and overheard) at panels, activations, and throughout the event. From creators to AI, and even a mix of both, we’re discussing the major themes marketers were discussing on the ground, and where we can expect to see them in action next.

00:00: Intro

00:35: Overall themes of SXSW this year

03:00: Convergence at the conference

04:30: Bringing creators into legacy spaces

10:45: Activations geared towards creators

14:54: The state of experiential at SXSW 2026

16:22: AI conversations at the festival

20:47: Agentic AI in shopping and consumer world

24:39: NBCU AI agent product

This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

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