We Rank the Best Brand Mascots

Is Tony the Tiger actually a grrrreat mascot? We threw him, plus 12 of his mascot friends, into a new segment we’re calling Marketiering, to find out where some of the most recognizable and iconic mascots actually fall. From Duolingo to McDonald’s, we assess whether the famous fuzzy, creepy, and just plain WTF faces were actually good or bad for their brands.

00:00: Intro

02:28: A brief history of mascots

06:15: Quaker Oats

08:05: Duolingo

10:35: State Farm

12:40: Liberty Mutual

14:35: Aunt Jemima

16:00: McDonald’s

18:20: Tony the Tiger

20:25: Jack in the Box

22:15: Ellie the Elephant

24:10: Pop Tart Man

26:00: Smokey the Bear

27:20: InfoSys Yeti

This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.