The Summer Brands Turned Pretty & Awards Show Ads

Welcome to Marketing Brew Weekly! This week we’re discussing the latest on the potential TikTok ban, how brands are using award shows to their advantage, why Salish Matter really matters — especially when it comes to the power of Gen Alpha, and the surprising reason why your favorite sports team got in on the internet action of The Summer I Turned Pretty.

00:00 Intro

00:39 A TikTok ban update

04:20 Advertisers Take Award Shows

14:52 Why Salish Matter’s Launch Really Mattered

22:34 Brands Tuning In To The Summer I Turned Pretty

This episode was sponsored by Digicom. To learn more, go to digicom.io/brew.

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices