The Horror Movie Marketing Hall of Fame

It’s spooky season, but the only thing scary about these horror movie campaigns is how much buzz they could build on a shoestring budget. We’re entering 5 horror movie marketing campaigns into the hall of fame for the way they implemented world-building, generated buzz on forums, and ultimately, got us into our seats at the theater.

00:00: Intro

02:45: Blair Witch Project

10:10: Longlegs

16:00: Backrooms

21:00: Smile

25:00: Obsession

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.