The Dos and Don’ts of a Logo Refresh

This week, we’re taking a look at the brands that have done a logo refresh – the right and wrong ways. From Spotify’s limited edition disco ball drama to Levi’s World Cup win, we run through the hits and misses of rolling out a new icon for your brand.

00:00: Intro

02:00: Why do brands change their logos

04:40: Risks of changing logos

08:40: Levi’s World Cup logo change

12:50: Spotify’s disco ball

16:40: Mountain Dew

20:15: Gap’s 2009 rebrand fail

22:30: Hopping on the Taylor Swift brand

25:00: Brands being cringe in the comments

28:00: Which brands could use a logo update

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.