Super Bowl Commercials Are Betting Big on Toilet Humor

Welcome to Marketing Brew Weekly! This week we’re discussing the creative strategies and themes around many of the Super Bowl commercials this year. If you think you’re hearing a lot of Dad Rock, or seeing a lot of reminders to eat your fiber, or somehow feeling nostalgic, that’s on purpose. And, you may be seeing less AI ads than you think.

00:00: Intro

01:05: Nostalgic ads with retro TV nods

04:35: Retro music and Dad Rock

08:30: Health, wellness, and GLP 1s

16:11: Potty humor

21:09: Who will actually stand out

22:40: Will there be much AI

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices