Sports Betting’s Marketing Strategy: Less Brand Awareness, More VIPs

Welcome to Marketing Brew Weekly! This week, we’re taking a look at the state of sports betting and realizing…the gambling ads during the Super Bowl were actually pretty light this year? Marketing Brew Senior Reporter Alyssa Meyers joins us to explain why some gambling companies skipped the big game entirely, and where they plan to spend instead. Plus, the ways prediction market companies like Kalshi and Polymarket are marketing themselves, and we look ahead to figure out where the world of sports betting might be heading in its next era.

00:00: Intro

00:38: Sports betting brands with Super Bowl ads

06:00: User retention for sports betting brands

08:20: Sports betting vs prediction markets

11:35: What are betting brands focused on for marketing

16:35: What’s next for sports betting

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

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