How Online Brands Are Creating Offline Impact

This week, we’re talking about the latest Pinterest campaign that encourages users to…get off their phones? With a focus on IRL events, we take a look at how to measure the success of these moments without UGC or typical social analytics, what impact these experiences have after they’re over, and how to positively build community and brand awareness amongst fans and followers.

00:00: Intro

00:40: Pinterest wants you to touch grass

04:00: How Pinterest wants to differentiate itself from other social media sites

06:20: Pulling off a phone-free experience at Coachella

10:45: Logging off and doing hobbies is cool now

13:50: What does community engagement look like

21:15: Building goodwill at in-person events

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices