How Brands Can Embrace the 'Heated Rivalry' Hype

Welcome to Marketing Brew Weekly! This week we’re discussing the same thing everyone is discussing: Heated Rivalry! We break down how this Canadian series became a megahit, the fandom the stars have already cultivated, and why romance is really having a moment. But: are brands getting in on it? From the brands mentioned in the show, to the ones totally fumbling the bag, we let marketers know how they can be ready for the next hit show, stars, and steamy romance on the way.

00:00: Intro

00:38: The rise of Heated Rivalry

08:50: Bands that have gotten involved

11:52: Brands and adult romance

15:30: What is the next big show to be a part of

17:42: Forecast by reading the books to plan future collabs

24:47: Is the NHL missing the moment

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

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