From Bieber to Billboards: The Brands Winning Coachella
Welcome to Marketing Brew Weekly! This week, we’re putting on our flower crowns to discuss all things music festival marketing. Right in the middle of both Coachella weekends, we talk billboards and Bieber, activations and influencers, and of course, fomo and the future of festivals. Plus, Brian Rappaport, CEO of Quan Media Group and Meredith Diehn, SVP of Marketing at goodwipes weigh in on how the music festival continues to stay relevant, year after year.
00:00: Intro
01:07: This year’s Coachella highlights
03:40: Where have the brands been marketing
06:50: How important are photo activations
08:15: The brand of Coachella
11:20: Brands are only going bigger
14:30: How the artists are marketing themselves
19:55: The power of FOMO
22:50: How will Coachella evolve
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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
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