Drafting The Best Brand Tactics For Football Season

It’s football season and if your brand is looking to go beyond the logo slap, we’re drafting our favorite nontraditional marketing moves on and off the field. From coach partnerships to flag football, there are so many opportunities for your brand to get in the game that can prove to be a total touchdown, without the billion dollar budget.

00:00: Intro

02:10: Fashion and merch collabs

06:00: Original longform content

11:20: Fan activations

15:00: Athlete partnerships and NIL

16:50: Flag football

19:00: Social appearances

21:00: Coach content

24:00: Football podcasts

25:30: WAGs partnerships

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.