Do Audiences Love a ‘Showmance’ as Marketing?

Welcome to Marketing Brew Weekly! This week, we’re discussing the pros and cons of trying to sell a project with a showmance. Inspired by the Wuthering Heights movie, we had to wonder if the stars’ off-screen chemistry could really sell movie tickets. Plus, what happens when reality TV and influencer couples break up: who gets the social media accounts and the brand deals?

00:00: Intro

01:36: Wuthering Heights hype

06:15: Why try a showmance or fauxmance as marketing

10:46: Reality dating shows and influencer brand deals

15:50: Short form dating shows

19:31: Risks and rewards of using showmance as marketing

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices