Culture, Community & Sports: America 250’s Key Campaigns

This week, we’re taking a look at the way brands navigated celebrating America 250 in a variety of ways. From focusing on big national sports moments like this year’s Olympics and the World Cup, to celebrating their own company anniversaries, and most importantly, doing their best to unite Americans of all backgrounds via everything from action stars to apple pies.

00:00: Intro

02:45: How brands approached America 250

05:30: What do brands normally do for July 4

06:30: Brands celebrating their own anniversaries

10:15: How do global brands tap into this moment

13:00: Can brands look toward the future

15:30: Tapping into unity

17:00: Brands have to respond and create culture

19:10: Can a brand sit out America 250

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

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