Creators in the C-Suite? Why It's Happening More Than You Think

This week, we’re exploring the latest trend of creators snagging C-Suite titles – but which ones are legit and which ones are for show? From Jake Shane touting a German candy brand to Vivian Tu’s actual financial advice, we look at the actual titles and the work behind them. Plus, when is perceived authenticity the least of your risks when it comes to naming a creator to your executive team?

00:00: Intro

00:40: Examples of creators with C-suite titles

02:15: The difference between real and made up titles

04:00: Does the audience care if it’s a real job

08:15: Why is the title necessary

11:45: Not all execs are creators

14:00: How are the creators actually involved

16:45: Celebrities with special titles

18:40: The relationship creators have with brands

21:30: Authenticity of partnerships

22:20: The risks to consider

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.