Brands Gamble on Prediction Markets Marketing

Welcome to Marketing Brew Weekly! This week, we’re making our bets on the future of prediction markets such as Kalshi and Polymarket. Should brands take the risk of partnering with them when their future is so unclear, or is it worth the shiny, new audience? From their involvement in everything from global news to grocery stores, we weigh the pros and cons of predicting.

00:00: Intro

02:53: An unlikely place for prediction markets to be

05:45: Their play into the entertainment world

08:50: Turning live TV into a social media experience

10:30: The risk element

14:05: How the brands are leaning into their value

16:10: A way to appeal to a new audience

19:50: The ethical question of it all

20:40: What happens next?

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

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