Brands Are Producing Entertainment Content Now — But Should They?

Welcome to Marketing Brew Weekly! This week we’re discussing the move many brands are making, creating their own content in-house. As brands move to become their own entertainment studios, we take a look at which are doing long-form content best, the costs that come with producing video and social, and the way these brands can actually make their mark in this space.

00:00: Intro

00:36: Gap’s new hire of Chief Entertainment Officer

03:15: Other brands moving into the entertainment studio space

04:17: The benefits

12:49: The challenges

20:14: Over-saturation vs. Under-saturation

22:32: Is video content the new blog?

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

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