Best Marketing of 2025: From Top Collabs to Taylor Swift

Welcome to Marketing Brew Weekly! This week we’re discussing the hits, misses, and Taylor of it all as we look back on 2025’s best marketing campaigns throughout the year. We’ll be celebrating the best collabs, the best use of a celebrity, and the anti-AI campaign that had us cheering (and posing). Plus, we’ll share our own picks for the moments we’ll remember best from the year.

00:00: Intro

00:31: Brief recap of the year in marketing

02:21: Best Social Trend or Campaign

05:50: Best Collab of 2025

09:05: The Best Use of Celebrity

11:24: The Most Overlooked Campaign

13:55: Most Overhyped Campaign

16:40: Our favorite campaigns

This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices