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> Curtis Jackson (also known as DJ Curveball)>Welcome to the Living the Dream podcast with Curveball. if you believe you can achieve. Welcome to the Living the Dream with Curveball podcast, a show where I interview guests that teach, motivate and inspire. Today, I am joined by transformational coach, author and the founder of GLOW Living, a, ah, platform that's designed to help people with emotional balance, purpose and resilience. Chandra Lynn. Chandra has also had a career in marketing for 25 years for brands like Apple, Mercedes and Tyra Banks. So we're going to be talking to her about everything that she's up to and her book, Route to Rise, how to Love Life.
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> Curtis Jackson (also known as DJ Curveball)>Chandra, thank you so much for joining me.
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> Chandra Lynn>I'm so happy to be here with you. Curtis, thank you for having me.
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> Curtis Jackson (also known as DJ Curveball)>Why don't you start off by telling everybody a little bit about yourself?
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> Chandra Lynn>Well, I loved your intro, first of all. I think that's a really good recap. like you said, you know, my whole career been a marketing consultant.
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> Chandra Lynn>And in about, 2011, I decided I needed to do some personal growth and development work for myself, and I put myself in a coaching certification program from the Robins, Madonna's training. And, just over about four years, I learned so much. And all of my hard wisdom from life came rushing in.
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> Chandra Lynn>And, you know, I, somehow ended up with a framework that I created called Root to Rise to help other people, which started off as an online course and then went to workshops. And now with the Pandemic, it gave me time to go deeper and I, I'm able to offer it in a book form. So I'm super excited to be launching that and, promoting it here with you today.
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> Curtis Jackson (also known as DJ Curveball)>Talk about how, why you started your own marketing consultancy and how your career has shaped the way you serve clients today.
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> Chandra Lynn>Okay. Yeah. So In January of 2000, I started Glow Marketing, which is GlowMarketing.com. and really, I think it was because I had, you know, a long history working in music and, doing everything from concert promotion to working in radio and magazines and, and I just wanted to be able to work on a variety of different things. I love variety. I love to work on different projects for different people. So I decided, well, you know, I think I, I'm ready to go off on my own and start to attract clients and, and have, you know, a number of client clients and projects that I could work on at one time. And instead of working, you know, in for one company, where I had to probably commute, where I did a lot of commuting back in the day, I was just ready to be my own boss.
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> Curtis Jackson (also known as DJ Curveball)>Okay, well, talk about what it was like because I know you, you've done marketing for brands such as Apple, Mercedes and Tyra Banks. So as much as you can, you know, talk about that, and what that experience was like.
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> Chandra Lynn>Oh, for sure, yeah. You know, we're talking about a 25 year span. So when I started it was January of 2000, like I said. And now we're, I'm still doing consulting and we're in 2025. So it's been 25 years of just building relationships. I think relationships is really the key to my success. You know, I, I haven't had to advertise my business.
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> Chandra Lynn>Everything is through word of mouth and just doing a great job for people, you know, on different projects and as a result getting recommended to, to do other things. you know, I can tell you of the fun story about getting connected with Tyra Banks. I, you know, got a call out of the blue from someone who had heard about me from someone else and he said, well, you know, I'm working as the acting, you know, executive director for Bankable Enterprises and you know, we need some ah, help and so, would you come out to New York and meet with me and Tyra? And I didn't know this guy at all. Right. So I'm, you know, looking at having to, having to jump on a plane of my own experience at the chance of meeting Tyra and this being legit and you know, who knows, right? this day and age you have to be really careful. So I did a little bit of investigative research to find out more about Bankable Enterprises and this guy Michael and who he was and everything. And I just at the end of the day decided, you know, you just have to show up for these opportunities and take the risk. well, knowing that I was perfectly safe, you know, I was able to go out there and just take the chance. And next thing you know I'm in a conference room and you know, here saunters in the gorgeous Tyra Banks. And she was just so gracious.
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> Chandra Lynn>You know, we were wearing a, ah, similar color. So she made a, you know, made me feel comfortable right away talking about us being kindred spirits with the same color on and everything and just ended up working for her, managing Tyra.com for over a year and doing all kinds of different projects. I was, I became known as her special forces working on everything from you know, a brand, ah, jingle that we created to helping her to get the trademark to a Makeup line, to branding, you know, some different programs she was working that needed logos. I mean, it just was, it just seemed like Michael was calling me with so many different projects, that I, you know, just with that one client was able to experience a lot of variety. But, you know, it took me making the leap and just getting on that plane and deciding that I was going to go for it.
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> Curtis Jackson (also known as DJ Curveball)>Well, talk about your book, you know, tell listeners about what we can expect when we read it and where to get it. And also, you know, you decided to self publish, you know, to tell us why you decided to do that and how that journey was.
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> Chandra Lynn>Okay, well, let me start there because, Well, I'll just say that after I developed the book, you know, it took me about five years to develop the content. It's very deep. I was worried that it was going to be too much for one book. I did find a way to streamline it and turn it into a framework that people have said that is easy to read and very encouraging and you know, and I guide them through it like a, like a, you know, a friend. And that, you know, hearing that feedback that that's working is, is really great. but I made the leap to do it myself because I was being told by literary agents and publishers that they were looking for people who already had huge followings. I mean, it could be as much as like 250,000 engaging followers. And you know, my whole career I've spent helping people grow their audiences, not developing one of my own. And so I decided, you know, I, I need to do this for myself. And even if it just helps one person, I'm going to put it out there. And also I liked the idea of maintaining all of my intellectual property rights. I have a fantastic lawyer, Rafter Marsh Law, who I credit with my trademarks and my, and my copywriting and you know, the advice to, to, to retain as much ownership as you can. It is definitely difficult to do yourself, but I feel like, you know, the indie author journey is very rewarding and you know, I do have a community of supportive people. So it, it helps me, but it's, it's, it put me back to my own self help school and had to learn from a beginner's mind how to enter a very different industry than I was accustomed to, to learn how to grow my own following and encourage people to write, to read the book. So the book is currently available on Amazon. And for people who want signed personalized copies, I sell direct through Etsy.
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> Chandra Lynn>So, people can go to glowliving Etsy.com and I'm able to offer discount codes. So I can offer you guys 25% off using the code Rise25 so R I S E@glow living.etsy.com and the cool thing is is I'm able to sign it for you either to your name or just with my signature or to someone else you're buying for if you'd like to gift it. And it allows me to be, to do it, you know, use special packaging and really personalize it in a way I can't do on Amazon. And as an indie author, it also gives me more proceeds to be able to put back into the marketing of the book. So yeah, I I strongly encourage people to self publish if they have something, you know, in their hearts to share. And I'm all, I'm happy to share any tips that I've found so far to be successful. I'm still working on my own success, but I have learned a few, few things. Few hard knocks already.
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> Curtis Jackson (also known as DJ Curveball)>Well, talk about the you talk about the six hidden forces that drive our decision. So talk about what those are and how can people discover their own.
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> Chandra Lynn>Oh, I love this topic. So this is a big part of what I'm all about is learning about these hidden forces that are driving our key life decisions.
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> Chandra Lynn>And you know, the punchline is the hidden forces are tied to your human needs. So just like Maslow defined with the six human needs, I've adapted Maslow's work and applied them to five major root areas of your life. You know, your health, your relationship, your career, your friends and your family. And I, created a free quiz where people can identify which of the needs is driving a lot of their decisions. So for example, if you have, if your driving need is security, you might be somebody that has stayed in a job or a relationship or in a house, a location for a really long time. You know, you may be a little bit more risk adverse. you know, there's some really great things about that kind of building that kind of level of stability. But you also have to watch out for, you know, limiting your own growth. And so that's just an example of one possible scenario based on your results of, of the quiz and learning about this in a lot more detail in my book. But I do encourage people to learn about how they've been meeting human needs and which I call the hidden forces because it is so revealing about why you may be stuck in different areas of your life. You know, we, we do serve our needs. We have to, you know, in, in. And sometimes we're willing to do it in low quality ways that keep us stuck. And I am here with my book to help you get to identify that and get unstuck in all those areas that, you know, may be holding you back from your rise.
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> Curtis Jackson (also known as DJ Curveball)>Well, midlife can feel like a crossroads. So what advice would you give people who, who may be navigating, you know, a big, big transition or, you know, be stuck at a crossroads?
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> Chandra Lynn>Well, you know, I'm navigating that as well. So I hope people find a lot of encouragement in my book knowing that, you know, it's coming from somebody who's right there with them. you know, on this journey in midlife where maybe what we've been doing all along feels, starting to fall a little flat, maybe, you know, we're not, you know, our identities are needing to shift a little bit. You know, our value system is changing. We might be wondering why we didn't accomplish everything we set out to do. You know, where did we get stuck along the way or what's going to make. Or maybe we did accomplish a lot and we're just wondering, you know, why we're not feeling as fulfilled by it as we thought we would by now. And so the book is an invitation to go a little deeper, to not only figure out how you're serving those needs in different ways, but finding, you know, new ways to align to, to things based on what your current, you know, interests are and, and kind of who you want to become more of. I, I believe that we're multifaceted diamonds and that all the identities that we've had and all the things, you know, that we've done are aspects of ourselves. And sometimes in order to grow, we have to take on new identities. So, for example, you know, I've been a mom for, you know, my son's 19 years of life and now I'm taking on the identity of an empty nester.
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> Chandra Lynn>So I'm still a mom. It doesn't mean I'm not a mom anymore. It's just a different role as an empty nester. And so I'm learning about taking on that role. You know, I, I coached somebody recently who was a professional salesperson in, in radio, super, super talented, just, you know, made tons of money along the way. She was so fierce with her sales that she, she called herself the eagle. But yet in midlife, she started to feel like she was dreading those sales quotas. She wasn't inspired by what she was doing anymore. She was really wanting to go on a more creative path as a writer and a comedian. And she needed to, you know, start to realize that she didn't have to fully let go of that identity as an eagle, but she had to realize that that was an aspect of herself that was no longer serving her, her growth. And so she was able to learn to add the identity of being a creative to, to put that aspect of herself in the sun and, you know, let the other aspects go back, you know, take a back seat or be put in the shadows for a little while as she developed these new parts of herself so that she could grow and that she could start to feel, a new level of fulfillment with where she was at. Didn't take away from the fact that she had a lot of success.
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> Chandra Lynn>It just meant that that success was no longer serving her and you was being defined differently.
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> Chandra Lynn>So to realize that how we value things and how we define success in the past may shift in, in midlife and realigning to your new truth of what excites you, you know, even if it's not the, the you know, the ways that you're used to or comfortable with, is just saying, look, it's an invitation to grow. And, and if we deny it, then we're going to stay feeling unhappy with our life because we, I believe that in order to feel fulfillment, we need to be on a path of growth. We need to feel some progress. Progress is what brings that feeling of joy. And so fulfillment, you know, is, is defined in my mind by the amount of, you know, joy that we can invite into our life. And so I do always encourage people to grow and feel like they're progressing in some way towards something more purposeful, something that gives their life more meaning.
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> Curtis Jackson (also known as DJ Curveball)>Well, for all the women entrepreneurs out there, give them some best practice tips on how to connect with their purpose and turn their passion into a sustainable business.
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> Chandra Lynn>Yes. Well, I have definitely found that there's, you know, especially for, for midlife women, that feeling, a sense of purpose usually is tied to giving back in some way. You know, there's been hard won wisdom and I think it's totally true for men as well that, you know, it's, it's how to take our adversities, our experience, this wisdom that we now have, you know, having lived as long as we have and doing something to help other people. And when we do that, we not only are, feel like we're connected to purpose, but we feel like we have a significance. This life of ours has a significance and it's, you know, it's, it's kind of what puts us on that, that path to rise and to leaving a legacy that we're proud of and that others can be inspired by even long after we pass. And so what I would say as far as creating, turning that into a business is looking at those areas where you feel like they can have a value that would be able to translate into some kind of sales. So you're seeing a lot of people turning into coaches where they're taking their experience. so it might be like for example, this woman who went from an eagle to a creative. She may be able to monetize a coaching program to help other women, you know, be pivot into something totally new for them themselves. There's other people that might have gone through a very difficult divorce and they can support people and in going, you know, through a major transition like a divorce, or they might decide to go back to school and learn a new skill or an art form or something. It just what, whatever they're passionate about. It could be flower arranging and they take a class and they start selling bouquets. I mean it literally has to do with finding and tapping in that, to that passion and giving yourself permission to embrace it as a part of your identity and your offerings.
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> Chandra Lynn>So you know, depending on what it is that they want to do, there's different abilities to turn that into a business. And one way that I would recommend that people do that is by taking advantage of the SCORE program. SCORE is a non profit organization of mentors. So they can be matched up with people that have had experience doing the very thing that they want to do or something similar and having a mentor completely free. I think it's score s c o r e.org I believe.
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> Chandra Lynn>And you can be matched with a mentor that knows about the business you're looking to get into to figure out ways to monetize. But the first step is tapping within and looking, thinking when you're being totally honest with yourself, there's no one else you know to, to have to, to have to ask these questions to. It's, it's you. What do you want?
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> Chandra Lynn>Why do you want that and what are you willing to do about it? Are you willing to seek a resource out like score? Are you willing to create a business plan? Are you willing to go get some training? Are you willing to come step out of a comfort zone of what you've been doing to try something new? And if you are willing to, then there's resources available out there, some free resources to help you. And there's probably people in your life that would love to see you be successful and support you along the way as well.
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> Chandra Lynn>So it's, it's figuring that all out for yourself.
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> Chandra Lynn>But it really starts that core question of what do you want now? And if you can even answer that, you know, if you can't, you have to do some deep diving, some journaling, some talking with people.
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> Chandra Lynn>And then when you, when you are able to speak out loud what you want, you have to dig into the why.
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> Chandra Lynn>Because when it gets hard, when you start to struggle and wonder if you, you know, made the right decision to go down this road, you need your why. You need to connect back into that taproot.
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> Chandra Lynn>that's going to keep you going through the hard times. And when you have that clear why that'll get you through those things, then you can look at the building blocks, the steps, the roadmap, whatever you want to call it to get yourself there. But if you rush right into your tactics and you just start going for it when it gets hard, which it will, you know, starting a business is never easy. You gotta have that why to get you through it, to keep you going.
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> Curtis Jackson (also known as DJ Curveball)>Well, for those who are feeling stuck and overwhelmed right now, what is the first step that you would advise them to take?
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> Chandra Lynn>I would advise them to take my needs assessment.
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> Chandra Lynn>Because what it does is it looks at these five different areas of your life. It looks at how you've been meeting your needs or not meeting your needs in these different areas. And it will isolate the need or two or three that you need to focus on. Because when people are overwhelmed, they're trying to boil the ocean. They're just trying to do too much. So the needs assessment, which is part of the Root to Rise book in system, I have an online course for it too. And I'm going to be coming out with a companion workbook to help with, specifically with this, that you can say, look, I want to just focus on the things that I, that are really where I'm really stuck and really holding me back. I can't do everything all at once. My friend Cynthia Smith always calls that, you know, stop boiling the ocean. Don't boil the ocean. It's like, don't try to do everything. Look for the things that you can do that are going to make a big impact, that are going to make a difference. And focus on those things first, because then some of that other stuff will fall in line and I'll Give you an example. If you're struggling with your health, it's very difficult to expect yourself to do much more than focus on your health if you're, you know, you're going to be depleted, your energy's drained, you know, how do you expect yourself to, you know, achieve a lot when you're physically, you know, challenged? So, you know, that gives you an example of a root area that can be focused on to get yourself in a better, healthier place. So that when you go to tackle these other goals, you have the energy for it, you know. And so that's just one example of where you can focus on one thing and then it'll make the other things, a little bit easier, or at least you don't have to try to overwhelm yourself with doing it all at once. And the needs assessment will help you identify which things to focus on first to give yourself the best chance of success.
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> Curtis Jackson (also known as DJ Curveball)>Talk about the best way for somebody to build emotional resistance during loss, change, or transition.
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> Chandra Lynn>Well, so emotional resilience is something that, takes time to work on and exercising your, it's. I have a tool in the book called the Emotional Triad that I learned in my coaching program that I've adopted as well to, to kind of dovetail into how you manage your body, mind and spirit. So, so what I would say is the first thing is to look at how you use your physiology and what's happening with your health, because that is your foundational area of your emotional resilience, believe it or not, is coming from your physiology. The second thing is what you're focusing on. Look at all the things that you could be focusing on and look at where your mind is going. Because that's why people get into gratitude practices. They might be focusing on things that they're not happy with and not focusing on on the things that they, that they do have going for them and that can have their focus bring them into a negative place. And then the third thing is the meaning that we're attaching to the thing we're focusing on. So if you're focusing on, you know, something negative and you attach a really negative meaning, of course you're going to be depressed or have anxiety. But if you can, you know, look at assigning a, meaning and using a language with yourself, that's more empowering then, and encouraging. Then even though you recognize that there's a problem or you have maybe a reason to be upset, you're not going to stay stuck. You're going to know that there's resources out there that there's a way to get from that negative, emotional state to a more positive one. When you put the triad, emotional triad into effect and you use your, your physiology positively, you focus on the right things and you attach the right meaning to things that can actually completely change.
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> Chandra Lynn>Even a depressive course or a course where you're setting yourself, you know, into an anxiety attack or whatever. Like, we don't. I think there's definitely the difference between clinical depression and anxiety and and the type that we do to ourselves based on what we focus on and what we think about. So, I'm mainly talking about the kind that we do to ourself where by changing our state we can change how we feel. And that when we do have control over that, and it's not just a chemical imbalance, there are ways that we can use tools like the triad to help build that emotional resilience when things get tough.
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> Curtis Jackson (also known as DJ Curveball)>Tell us about any upcoming projects that you're working on that listeners need to be aware of.
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> Chandra Lynn>Well, there's two things. One is I'm building out the companion workbook to my book. So for people who are interested in that, you know, I'm going to be announcing that they can join my, my newsletter on my website, glow living.com and the other thing is I'm talking to a lot of people about the possibility of having an ongoing group online coaching program because we can go over some of the principles of the book and we can help people get it into their daily lives and make it more personal. So I am looking at starting that up. I just, I'm not sure if the right format, you know, I think it might have to be a regular meeting or something like that. but yeah, I'm going to be announcing some kind of way that we could all connect as a community over this content and helping people with being able to use it to really positively impact their life. So if they sign up to glowliving.com's newsletter, I also have a newsletter on my substack account. But let's just stick with glowliving.com right now. Then, I can definitely announce when I'm going to be going online and doing some, some workshops and member groups and things like that, because I do think that it's. I'm definitely poised to do that in the new year, especially alongside New Year's resolutions.
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> Curtis Jackson (also known as DJ Curveball)>So that's your website, glowliving.com it is. All right.
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> Chandra Lynn>And it's G L O-W living.com because sometimes people are trying to find fancy ways to spell Glow, but I was lucky to grab that name early. And I have glowliving.com and then for my marketing services, I use glowmarketing.com Got it.
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> Curtis Jackson (also known as DJ Curveball)>So close.
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> Chandra Lynn>And those are related to my handles on. On my, all my social too. So you can either find me on at GLOW Living, GLOW Marketing, glow. Chandra. I got them all.
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> Curtis Jackson (also known as DJ Curveball)>Sweet.
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> Curtis Jackson (also known as DJ Curveball)>So close us out with some final thoughts. Maybe if that was something I forgot to talk about that you would like to touch on, or any final thoughts you have for the listeners.
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> Chandra Lynn>I absolutely love your questions. And, you know, the. The idea of doing all this is that ultimately, when we're healthy, when we're. Our roots are balanced and we have that emotional resilience and we're rising into our purpose so that we can leave an amazing legacy. You know, that's what this. It's all about is giving.
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> Chandra Lynn>Figuring out what we can give back, you know, and at that point, we will have something valuable to contribute. And I think that's really the core of what makes people feel like they. They're significant. It makes them feel like they're. They have a purpose in life and they feel fulfilled.
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> Chandra Lynn>And that is how I define the rise part of my book.
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> Chandra Lynn>So you root down and balance your, you know, all those roots and everything so that you can rise up and accomplish the things that you value and able to give out something valuable to others to contribute in a deeply meaningful way to society.
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> Chandra Lynn>And that's what Root to Rise is about. So again, I invite everybody to get the discount of, using rise25@glowliving.etsy.com and get my book and let me sign up for you, and let's keep in touch.
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> Curtis Jackson (also known as DJ Curveball)>All right, ladies and gentlemen, y' all go get that discount. Check out everything that. That Chandra's up to. She's definitely the Glow girl, so check her out on social media. Follow rate Review Share this episode to as many people as possible. If you know someone who would like to be a guest, or if you yourself would like to be a guest, or if you have any feedback or, suggestions for the Living the Dream with curveball podcast, visit www.craveballuh337.com thank you for listening and supporting the show. And, Chandra, thank you for all that you do. And thank you for joining me.
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> Chandra Lynn>Thank you, Curtis, and everyone listening.
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> Curtis Jackson (also known as DJ Curveball)>For more information on the Living the Dream with Curveball podcast, visit www.craveballuh337.com until next time, keep living the Dr.