Oct. 24, 2024
Mastering Branding and Advertising with Emanuelle Rose
Welcome to the Living the Dream podcast with Curveball, where inspiration meets motivation. In this episode, we're joined by Emanuelle Rose, CEO of Strategic eMarketing, to explore the latest in branding, advertising, and digital marketing. Discover how AI is revolutionizing marketing strategies, learn best practices for engaging Gen Z, and find out how to balance automation with personalization. Plus, Emanuelle shares insights into choosing the right marketing agency and tips for crafting compelling storytelling in campaigns. Whether you're a business owner or a marketing enthusiast, this episode is packed with valuable insights to elevate your marketing efforts.
Want to be a guest on Living the Dream with Curveball? Send Curtis Jackson a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1628631536976x919760049303001600
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> Curtis Jackson (also known as DJ Curveball)>Welcome um, to the Living the Dream podcast with Curveball. Um, if you believe you can achieve Chee Chee, welcome to the Living the Dream with Curveball podcast, a show where I interview guests that teach, motivate and inspire. Today we're going to be talking about branding and advertising as I am joined by branding and advertising expert and the CEO of strategic aid marketing, Emmanuelle Rose. Emmanuelle has a lot of experience in lead generation branding, advertising and digital agency operation. So if you're somebody who's looking to take your business to another level, then you need to get in touch with Mister Rose because he has cutting edge marketing strategies to help you do so. So Emmanuel, thank you so much for joining me today.
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> Emmanuelle Rose>It's my pleasure. Uh, I appreciate being here. Thanks.
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> Curtis Jackson (also known as DJ Curveball)>Chris, why don't you start off by telling everybody a little bit about yourself?
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> Emmanuelle Rose>Well, yeah, I mean I, let's see, so you knocked out the professional stuff. Um, I uh, live out on the west coast, out in Reno and uh, enjoy uh, being outside as much as possible and it provides a welcome respite for my brain and eyes from being on the computer. So I like to like the fly fish, like to bird hunt and uh, spend time backpacking and camping. And then my wife loves to play golf so I've learned to play golf and we do that as a way to spend time together and um, then spend time with the grandkids doing what all those kids do, you know, with the gymnastics and soccer games and all those things. So it's a full and meaningful life.
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> Curtis Jackson (also known as DJ Curveball)>Well, that's great. I'm definitely glad you enjoyed. So let the listeners know how you decided to get into branding, advertising and marketing and digital agency operations.
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> Emmanuelle Rose>Well, I don't know if it was such a uh, decision as just as just kind of naturally was what I was drawn to doing. Uh, I was involved in some businesses where uh, I ended up being the product out guy, being a sales guy and then sales and marketing, uh, are so closely aligned and um, started to educate myself on what good marketing was. And then the Internet, social, um, media became uh, such a part of our lives about 14 years ago and I had a couple bad experiences of being an employee and I said, well, I must be unmanageable and uh, better just work for myself. And then, uh, that was 14 years ago and I got a couple clients right away who, two of which are still clients of mine. So I've always been able to stay one chapter ahead of them and uh, been riding this very dynamic wave of digital marketing, uh, over that time so.
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> Curtis Jackson (also known as DJ Curveball)>Tell us about your company's strategic emarketing. If I came to you guys and said hey, need you to help me with your marketing, what could I expect from your services?
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> Emmanuelle Rose>Well, we'd look and see what you're doing now that you're doing. Well, you know, maybe it's email marketing, maybe you're really good at doing pay per click advertising. Maybe you have a great website and we'd look and ask you and understand what your goals are and where you want it to grow, how you want to grow, and then make some suggestions and build, build some test campaigns to see if uh, if our uh, suppositions and theories are good and what the market tells us. And then work to meet, meet, uh, your key performance indicators, um, based on successful campaigns going forward. So we can work as, on as small a project as just doing LinkedIn marketing, for example, or we act as an entire marketing department for some companies.
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> Emmanuelle Rose>So it really is a very customized, um, boutique can offer.
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> Curtis Jackson (also known as DJ Curveball)>So tell us about the top three emerging marketing trends for 2024.
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> Emmanuelle Rose>Well, uh, they are AI, AI and AI.
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> Emmanuelle Rose>Uh, no, seriously, the AI tools uh, for every part of a marketing campaign are phenomenal. Um, at this point, just about everybody has heard about, if not tried, something like chat, GPT or bard or claude and seen the capacity for generative AI. Um, and so the content development has gotten much, um, uh, has gotten changed dramatically. There's still some things, um, it's not all plug and shoot though. So uh, we have these tools, generative tools, but we still have to manage them and make sure that they um, are used correctly. So the copywriting is massive trend and you have the image development in these tools like Dolly and you're able to create uh, an image of the president, uh, George Washington riding a unicorn. Um, or it could be a landscape in the style ansel Adams. So you have a great creative capacity now as an individual to create any image that you want. Um, and the same in the area of video, you have these tools like opus clips and clip scribe that will take running video and chop them up and title them and create 30 uh, to 62nd clips for you.
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> Emmanuelle Rose>Um, so AI is the biggest emerging trend and uh, the best way people can leverage it if you're working on marketing campaigns is to pick an area that you're not very good at or you have a gap in and find a couple tools and test them and then find one that works, uh, to help do what you need to, uh, do good marketing.
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> Curtis Jackson (also known as DJ Curveball)>Okay, so give us some best practice tips on the, the best ways to market to Gen Z.
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> Curtis Jackson (also known as DJ Curveball)>Gen Z requires.
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> Emmanuelle Rose>That we, uh, as the business owner or manager, uh, tell stories about our involvement with our staff, with our involvement in the community, our involvement with things that we're passionate about. So it's different for those of us who have been in business for a while. We were trained to keep the private life private and the business life was the focus. Well, Gen Z sees a little bit more of a blend of that. Um, they want to know about, uh, who we are as people and align, uh, align their values with our values. And so we have to speak about, uh, our values. And video is the best way to do that. And I encourage everybody to get comfortable shooting 90 seconds of video every Monday morning. Uh, and then using, uh, a very simple content calendar, which is one week you talk about, uh, your favorite client, one week, the next week you talk about something that you're involved in, in the community or a fundraiser that you went to recently.
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> Emmanuelle Rose>Uh, one week you talk about, uh, somebody, um, who you're working with, a staff person or uh, another service provider that you're appreciative of, uh, and then one week you talk about product or service and how, uh, you're helping, um, with your product or service, but that you create, uh, a content calendar around your, uh, full experience as a human versus just products and services.
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> Curtis Jackson (also known as DJ Curveball)>Well, talk about how important of a role storytelling plays in crafting compelling marketing campaigns. Do you feel like it plays an important role?
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> Curtis Jackson (also known as DJ Curveball)>Why not?
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> Emmanuelle Rose>Yeah, the storytelling is, uh, definitely, uh, an art and it requires some background and understanding who the marketing piece is being developed for and stratifying Orlando or targeting people in specific spots in their life. And so, um, the most fundamental marketing story, uh, structure is the problem solution. Call to action. And um, so inside of that, if you're able to draw people in emotionally and then give them a reason why your product or service is going to solve that for them, then, um, you have a full engagement into that ad and you're more likely to transact. So if you're selling, uh, radios, AM radios, you would tell the story of the power going out and there being no Internet and no TV.
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> Emmanuelle Rose>And um, that you would be looking for information. And that ah, the solution would be an AM radio. And that, uh, this one that has the crank on it is even better because you don't even have to worry about batteries.
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> Emmanuelle Rose>And here are the ways that you can get, uh, that radio right now. Either call or click this link.
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> Curtis Jackson (also known as DJ Curveball)>So you know that there are a lot of marketing agencies out there some good, some bad, but give, give uh, people some best practice tips on picking marketing agencies or staff.
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> Emmanuelle Rose>Yeah, that's a good question. I love that.
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> Emmanuelle Rose>Um, there are a lot of, there's a lot of marketing agencies out there now. And number, uh, one, you want to find somebody that you like to talk to. So that's the first thing somebody feel comfortable in that is aligned with your values and understands what you're trying to create and what you need. And being clear about the line between what is marketing and what is sales. And sometimes that, that line gets blurred by business managers, business owners, CEO's.
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> Emmanuelle Rose>But marketing's role is to produce, uh, people who are interested in your product or service.
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> Emmanuelle Rose>Sales is to uh, close and transact.
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> Emmanuelle Rose>So you want to, number one, have somebody that you like to be around and that you feel good talking to, understands what you're uh, trying to accomplish. Number two, you want to see some past work. Uh, it doesn't have to be in the same industry that you're part of. And a lot of times it's better if it's not because then you have fresh set of eyes creatively, uh, into your industry.
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> Emmanuelle Rose>Uh, and then the third thing which I'm noticing is missing in probably 80% of the conversations I have, uh, with agency owners is uh, a written scope of work and what is going to be produced, uh, for the project or on a monthly basis. So that written scope will work and then what the costs are associated with that and what the payment schedules are. And then um, you're going to also want to ask for some social proof.
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> Emmanuelle Rose>Right. Um, some clients who are satisfied, uh, either through a service like clutch, which is an aggregation of agencies or Yelp, or even just uh, uh, verifiable stories that are on LinkedIn. So those are the four things that I recommend for people when they're looking for marketing help.
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> Curtis Jackson (also known as DJ Curveball)>Talk about the best ways to do a balance between automation as well as personalization when you're doing a marketing campaign.
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> Emmanuelle Rose>Yeah, that's good too. That's a great question. Um, I like to think of it in terms of the funnel and that uh, you try to make the top of the funnel as automated as you can, so that if you're doing a, you're just trying to get um, warm in the leads, essentially like say a cold email campaign, you're going to make that as automated as possible. It's always working in the background.
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> Emmanuelle Rose>You've got your lists going into the email service provider and these constant drip of emails going out to uh, get people who are saying, uh, yes, maybe, or not interested. And then once they come into your funnel and say, yes, or I'm interested, then that's where, um, I like to get hyper personalized and get human hands on it, even so that you're enriching that, uh, each of those records, each of those people who have said that they're interested and start to understand who they are as a human, where they went to college, do they have kids, what do they talk about on their Instagram account? Um, and understand who they are and what the business needs are customizing, uh, any conversation, outreach, um, materials or gifts around them, specifically as a human being.
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> Curtis Jackson (also known as DJ Curveball)>Tell us about any current or upcoming projects that you're working on, that people need to know about.
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> Emmanuelle Rose>Wow. I'm working on, uh, uh, a guidebook for AI prompting and how to best create, uh, prompts for the various services and, uh, build the intellectual property of the prompting, um, as a marketing professional. And then also, uh, why you should be using tools that are SSl and encrypted when interacting, uh, with these GPTs.
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> Emmanuelle Rose>So that's one guidebook that I'm working on and working on. A couple of speeches, um, or talks about, uh, AI and project management, and then AI in hospital, uh, and medical, and how we can leverage both the existing tools that are here today. And then, ah, prepping ourselves for how, uh, we can use them in the future when the AI's are talking. The AI's and we have to kind of be in the middle of, um, managing the variety of tools that are out there.
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> Curtis Jackson (also known as DJ Curveball)>Okay. So if somebody wants to take advantage of your services or keep up with everything that you're up to, throw out your contact info.
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> Emmanuelle Rose>Thanks, Curtis. Yeah, emanuelrose.com is the website. Or, uh, you can search for Emmanuel Rose on LinkedIn. Either one's great.
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> Curtis Jackson (also known as DJ Curveball)>Okay, close us up with some final thoughts. Maybe if that was something I forgot to talk about that you would like to touch on, or just any final thoughts you have for the listeners.
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> Emmanuelle Rose>Yeah, I want to encourage you to use AI as a tool and remember that you're a human being working to talk to other human beings and keep that in focus as you use these AI tools.
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> Curtis Jackson (also known as DJ Curveball)>All right, ladies and gentlemen, if you want to check out his services, go to emanuelrose.com follow Rate Review Share this episode to as many people as possible, especially all of the business owners that are looking for cutting edge marketing strategies. If you have any guest or suggestion topics, see Jackson 10 two. Net is the place to send them.
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> Curtis Jackson (also known as DJ Curveball)>Please jump on your favorite podcast app, hit that follow button. Give us a review. As always, thank you for listening and supporting the show.
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> Curtis Jackson (also known as DJ Curveball)>Emmanuel, thank you so much for joining us and sharing your expertise.
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> Emmanuelle Rose>Thank you, Curtis. I really enjoyed the call. I appreciate it.
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> Curtis Jackson (also known as DJ Curveball)>For more information on, um, the living the Dream podcast, visit www.djcurvefball.com.
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> Curtis Jackson (also known as DJ Curveball)>until next time, stay focused on living the dream.
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> Emmanuelle Rose>Dream.
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