Dec. 25, 2025

Unleashing Potential: Antony Baker's Vision for Trust, Talent, and Transformation

In the latest episode of the podcast, we delve into the inspiring journey of Antony Baker, the founder and CEO of 15 Group. With a background as an elite athlete and world champion windsurfer, Antony's transition into the business world is a testament to the power of resilience and adaptability. His story is not just about personal success; it's about understanding the intricate dynamics of teamwork, trust, and transparency in the corporate landscape.

Antony believes that many organizations struggle not with strategy but with people. This insight has shaped his approach to leadership and consulting. He emphasizes the importance of cultivating high-performance teams by focusing on four key attributes: time management, attention to detail, communication, and motivation. These elements are essential for fostering an environment where individuals can thrive and contribute to collective success.

Throughout the episode, Antony shares his experiences navigating the consulting landscape, particularly during challenging times such as the pandemic. He discusses how he recognized the need for a more people-centered approach in consulting, which led to the development of innovative solutions through his company, 15 Group. His commitment to transparency and ethical practices sets a new standard in the industry, where he aims to provide value without compromising integrity.

Moreover, Antony's personal journey with ADHD has transformed his leadership style. He views his condition as a superpower that enhances his ability to think creatively and solve problems efficiently. This perspective not only inspires others but also highlights the importance of embracing one's unique traits in the pursuit of success.

Listeners will find Antony's insights invaluable, especially those looking to enhance their leadership skills or navigate the complexities of team dynamics. His approach to building a community-led business model ensures that both clients and talent are prioritized, fostering an environment of collaboration and growth.

Join us for this enlightening conversation that promises to motivate and inspire. Whether you're an aspiring entrepreneur or a seasoned leader, Antony Baker's story and wisdom offer valuable lessons on achieving success through trust, talent, and transformation. Tune in to discover how you can apply these principles to your own journey and start living the dream today!