Episode #7 - Eric Siu

► About The Guest

Eric Siu is the founder of digital marketing agency Single Grain. He is also the author of 'Leveling Up: How to Master the Game of Life' and the creator of ‘Leveling Up Heroes’, a personal growth membership NFT. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

He also speaks around the world on marketing, SaaS, and NFTs. Eric is also an investor in companies such as Eight Sleep, Levels, Lime, Toucan, and more. Finally, Eric is a member of communities such as YPO and TED.

► Show Links

https://linktr.ee/liquidityandliquor

https://www.instagram.com/ericosiu

► Talking Points

00:00 – Intro

01:54 – How did Eric start? Working on tech and acquiring a marketing agency

08:43 – How to find the right marketing agency?

15:39 – Taking over Single Grain

20:10 – How did Eric turn Single Grain around?

25:43 – How to market a small business in the early stages?

28:29 – Is consumer’s sale easier than B2B?

32:35 – Celebrities vs influencers. Who’s going to win?

37:55 – Should you sell your business? Finding the right timing

43:22 – Would Eric ever sell Single Grain?

45:10 – Yosef on non-compete agreement and seeing opportunities after an exit

48:41 – What is the best way to acquire a company and succeed?

54:49 – What is the highest point of leverage for a marketer today?

1:02:25 – Content creators should only focus on what they enjoy

1:04:10 – Growing a podcast

1:10:40 – Which platform holds the most value for the consumer?

1:16:06 – How to get the right podcast guest?

1:18:50 – Why your learning rate is what matters

1:21:51 – Eric on seeing life as a video game

1:35:47 – Closing thoughts