Today we’re chatting about "content marketing".
- How to create battle-tested content you know helps people at scale.
- The power of building a network of weak connections.
- And signs you're getting positioned as the XYZ guy or gal in people's minds.
Here's the John Critchlow article mentioned in the podcast: https://tomcritchlow.com/2020/12/10/weak-ties-strong-intros/
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