Wardrobe Theory Project, Nike, & Design Innovation | Colin Behr on Systems Thinking & Style: Ep. 63
How can our wardrobes tell stories about who we are—and shape the future of fashion?
In this episode of iNNOVATION Insights, host Dr. Eulanda Sanders sits down with Colin Behr, founder of The Wardrobe Theory Project and former Nike footwear and color designer, to explore how systems thinking, storytelling, and sustainability intersect in personal style. Colin shares his journey from small-town Iowa to internships at New Balance and Todd Snyder, a decade-long career at Nike and Jordan Brand, and the leap into entrepreneurship with a self-published fashion archive magazine.
His work blends design thinking with psychology, sustainability, and personal branding—celebrating the clothes people already own rather than pushing the next purchase.
⚫In this conversation, you will learn:
◾How systems thinking applies to fashion and personal style
◾The process behind curating and photographing a “Top 50” wardrobe
◾Insights from working at Nike, Jordan Brand, and across design disciplines
◾Why storytelling matters in clothing and branding
◾The challenges and rewards of building an independent creative platform
Whether you are a designer, innovator, sustainability advocate, or creative entrepreneur, Colin’s story offers inspiration and strategies for merging creativity with purpose.
⚫Connect with Colin
◾Wardrobe Theory Project: https://wardrobetheoryproject.com/
◾Personal Website: https://www.colinjamesbehr.com/
◾LinkedIn: https://www.linkedin.com/in/colin-behr-24623048/
◾Facebook: https://www.facebook.com/profile.php?id=61569072192492
◾Instagram: https://www.instagram.com/wardrobe_theory_project/
⚫Subscribe to iNNOVATION Insights News https://www.innovation-and-insights.com/contact
⚫iNNOVATION Insights - https://www.innovation-and-insights.com/
Colin Behr
Founder, Creative Director & Design Consultant
Colin Behr is an experienced multidisciplinary designer with qualifications spanning creative direction, design strategy, footwear, product, apparel, publishing and art. His work ranges from big business/mass market to New York Fashion Week and beyond.
With a degree in both industrial design and apparel design, he is driven by a design thinking approach. His work blends innovation, style and strategy, pushing boundaries across industries. Colin values communication, imagination, and personal growth, and is passionate about inspiring others both inside and outside his day job.
After a decade at Nike and Jordan Brand, Colin has made the jump to chase his own creative endeavors. Recently launched the publication Wardrobe Theory Project, which focuses on style and sustainability, while pushing solo studio projects alongside consulting and contract design work with various clients.