Dr. Alberto Galasso explores the intersection of creativity, innovation, and intellectual property. He discusses how companies can manage new creations, providing an overview of different types of intellectual properties.
The talk explores the strategic considerations of when to utilize intellectual property and how to effectively leverage patents to either restrict competing firms or share technology.
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◾TikTok: https://www.tiktok.com/@prof..galasso
◾"The Management of Innovation" Book: a.co/d/gNaBSu2
◾Website: https://www.rotman.utoronto.ca/the-rotman-experience/our-community/people/galasso-alberto/
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