Mark D. Leslie, MBA, discusses the significance of creating and managing a personal brand in today's competitive marketplace. He highlights how celebrities like Oprah Winfrey, Jennifer Lopez, Kim Kardashian, and Taylor Swift have built powerful brands. He emphasizes that non-celebrities can also leverage various platforms such as blogs, TikTok, LinkedIn, Facebook, and podcasts to establish their own brands.

However, he notes that while it's easier to create a brand today, managing it can be more challenging.

Leslie underscores the necessity of taking control of one's personal brand to stand out and avoid others defining it for you.

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