Dr. Amy Shane-Nichols shares her perspective on the importance of staying agile and innovative in a continuously evolving environment. She emphasizes the need to keep an eye on surrounding changes and be ready to adapt, much like watching a ball in a game. Dr. Amy discusses the significance of not hiding from challenges but rather being prepared to pivot in order to remain competitive. Tune in to understand how consumer behavior and the world around you are in a state of constant flux and the necessity to evolve in response.

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