Our journey recounts the PhD program at Lincoln, detailing the shift to merchandising and customer behavior. We collaborated with amazing mentors like Dr. Rita Keene and Dr. Robert Hilstad, gaining invaluable studio experience. Those eight years shaped our academic path, filled with generous mentors and unforgettable moments. #PhDLife #AcademicJourney #HigherEducation #LincolnUniversity #Merchandising #CustomerBehavior #Mentorship #AcademicCareer #UniversityExperience #PhDProgram