Brand standards are the guidelines you follow and stick to. They start with the visual—your emblems, your symbols, your logos. Those need to be consistent.
Color is also so powerful. The colors you choose evoke emotions, so staying consistent with your palette matters.
And then there is your messaging. How you talk and what you talk about need to be consistent, too.
Whether you are building your personal brand, your business brand, or representing an organization, brand standards are essential. They are what give your brand clarity, trust, and recognition.
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