Dr. Alberto Galasso discusses the importance of tracking patent data to forecast future market trends. By examining what competitors are patenting today, businesses can gain forward-looking insights into products that will be available in four to five years.
This episode highlights the importance of data-driven decision-making and offers practical guidance for small innovators and businesses, including the utilization of free and detailed data sources. The conversation also touches on themes from Dr. Galasso's book, particularly those related to the creation of technology.
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◾LinkedIn: https://www.linkedin.com/in/alberto-galasso-1688b36/
◾TikTok: https://www.tiktok.com/@prof..galasso
◾"The Management of Innovation" Book: a.co/d/gNaBSu2
◾Website: https://www.rotman.utoronto.ca/the-rotman-experience/our-community/people/galasso-alberto/
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