Dr. Amy Shane-Nichols shares her passion for new product development, highlighting the excitement of unboxing new merchandise and understanding its makeup. She offers insights into her extensive experience in product development and sourcing, especially from her time at Harley.
Dr. Shane-Nichols emphasizes the importance of strong relationships with vendors and suppliers and discusses the creative aspects of designing products.
She also discusses her background in marketing and sales, underscoring the importance of understanding the consumer and their preferences for effective branding.
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