Liz Spencer delves into the intersection of innovation and kindness within the bridal shopping industry. She emphasizes the importance of meeting customers where they are, providing a warm, welcoming environment, and offering a diverse range of sample sizes. Liz highlights how her team helps brides-to-be realize their dreams by accommodating their unique needs and preferences.

By integrating engineering, technology, and compassion, they are setting a new standard for customer service. This episode underscores that kindness and understanding are at the heart of true innovation and are essential for a better world.

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