Dr. Alberto Galasso explores the diverse perspectives on creativity and innovation within the management world. He discusses the debate over whether financial returns hinder or promote creative ideas and highlights companies like Motorola that have successfully used financial and non-monetary incentives to boost innovation among their engineers and scientists.
Discover how different approaches can impact creative outcomes in the corporate environment.
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◾"The Management of Innovation" Book: a.co/d/gNaBSu2
◾Website: https://www.rotman.utoronto.ca/the-rotman-experience/our-community/people/galasso-alberto/
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