Our new study explores fashion designers' perceptions of sustainability, highlighting initial finger-pointing and consumer behavior. We examine the shift towards sustainable shopping with the new generation, the need for constant learning and adapting as researchers, especially with the advent of AI. #FashionSustainability #SustainableFashion #FashionDesign #SustainabilityStudy #FashionTrends #AIinFashion #ConsumerBehavior #EthicalFashion #SustainableShopping #FashionResearch