Our research, influenced by Rita Kane, focuses on role retail and consumer behavior. This experience shaped my career and now influences how we empower our students to pursue their passions and drive their research in fashion merchandising. #FashionMerchandising #RitaKane #ConsumerBehavior #Retail #FashionResearch #Dissertation #FashionDesign #StudentEmpowerment #FashionEducation #ResearchInsights